Simplifying Processes for RTS Waste Through Animation

The Challenge

RTS Waste Management wanted a welcoming and informative explainer video to feature on their newly rebranded website. The aim was to illustrate their innovative waste services, family-run ethos, and commitment to sustainability and technology in a clear and engaging way.

Live footage would have struggled to capture every part of their complex operations — from AI sorting robots to cranes and recycling processes — while maintaining an approachable tone. RTS were also new to animation and needed a creative partner who could guide them through the process and help bring their brand vision to life.

The Approach

We worked closely with RTS to understand their business, values, and communication goals. Together, we developed a bespoke animation concept that could blend technical accuracy with warmth and approachability.

To represent both of RTS’s operating brands, we created two distinct opening scenes:

• A rural landscape for their brand based outside London.
• A London skyline featuring iconic landmarks for their city-based audience.
• Each version shared a bright visual style, combining animated cranes, trucks, and machinery.

To reflect their family heritage, our animators designed father-and-son character likenesses based on reference photographs. We also recreated their AI technology, sorting systems, and machinery using real imagery provided by the client, ensuring authenticity throughout.

The animation was brought to life with voiceover, on-screen text, and seamless transitions, uniting story, visuals, and message to communicate who RTS are, what they do, and how they help clients manage waste responsibly.

The Impact

The final animation was produced in just 13 days and launched on RTS Waste Management’s rebranded homepage. It successfully:

• Unified complex information about services, technology, and sustainability into one clear narrative.
• Strengthened RTS’s brand identity as a friendly, professional, and innovative family business.
• Provided engaging evergreen content for their website and wider marketing use.

Through collaboration and creativity, RTS gained a video that not only explains what they do, but captures who they are.