In Depth Interviews

Insightful video. Thoughtfully created.

Harness the power of in-depth interviews for market research with unparalleled extensiveness and insight.

Our In-Depth Interview Service offers unparalleled extensiveness and insight for both market research and business video content needs. By delving deep into the thoughts, opinions, and experiences of participants, we uncover valuable insights that drive informed decision-making and resonate with your target audience.

Whether you’re conducting market research or producing corporate videos, our in-depth interviews add authenticity and credibility to your message. Trust Vox Pops International to deliver engaging video content that leaves a lasting impact and experience the power of in-depth interviews with us today!

Popular Styles Of Depth Interviews

Segmentation

Segmentation

We pre-recruit respondents that represent a specific segment. We spend time with them and interview them using an agreed topic guide to extract information particular to their segment type. We also film B Roll to contextualise what was said within their homes and ‘out and about’. At the editing stage, we can also add graphics and data, to bring the segments to life.

Day in the Life

Day in the Life

After pre-recruiting respondents, we spend the whole day with them to dive deep into consumer behaviour. We can unveil hidden patterns and question the respondent throughout their journey. This leverages authentic storytelling, as we can immerse a company with their customer.

International Depths

International Depths

Through our international network, we’ve conducted set-up interviews in every corner of the globe, including India, Nigeria, the Philippines, the USA, South Africa, Brazil, France, Germany, and many others. We coordinate everything, including recruitment, shot guides, topic guides, translations, and subtitling. Examples include – The Muslim Consumer film for Unilever, FWD, World Gold Council, Tear Drop in India, and Water in Nigeria.

Expert Voices

Expert Voices

We interview experts on numerous topics. Be it finance, internal issues, the research industry, marketing gurus, or politicians. We organise and produce the shoot, including a topic guide and shot guide, and then edit the footage to cover the client’s objectives. We do the shoots on location, in offices, or even online. We also recruit participants as and when it is required.

Expert Voices Podcast
Documentary

Documentary

When a client requires content that goes even further, this style is perfect to help tell the story you need. We will recruit when needed, set up the shoot, shot guide, topic guides and organise all logistical needs. Editing is too a streamlined process, using the interview material as a soundtrack to the video alongside B roll.

Gogglebox Style

Gogglebox Style

These are conducted in consumers’ homes and filmed and edited in a Gogglebox style. We recruit the respondents, set up the shoots, and create a topic and shot guide. It is a free-flowing shoot with the respondents mainly talking among themselves rather than being too formatted.

Get started with our Depth Interviews service today!

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We feel privileged to have worked with so many amazing clients.

Examples of Our In Depth Interviews

What Our Clients Have To Say

Talk to us about your next project

Whether you use video all the time or this is your first project, get in touch to find out how you can bring your messages to life, engage your audience, and make a lasting impact.