Vox Pops & Video Interviews

Insightful video. Thoughtfully created.

What are Vox Pops?

You only have to look at search engine results to see how common this question is. Vox pop and vox pops are also popular searches that demonstrate the same intrigue into the phrase that named our company. So what is a vox pop? The phrase is derived from Latin and translates to mean ‘voice of the people’. Today, a vox pop is considered to be a short video made up of interviews taken with members of the public, street interview style.

These video interviews investigate public opinion towards widely known topics, brands or products and are commonly used for market research. These videos are nowadays created in a variety of different ways. From on-the-street style, to in-home interviews and even mobile video diaries. Traditionally, however, a vox pop video refers to an on-the-street intercept interview.

Popular Styles Of Vox Pops

Intercept Interviews

Intercept Interviews

Intercept interviews, on-the-street vox pops, and on-location interviews are the most common approach to creating vox pops videos. A camera crew will set up on the street and interviewers will approach specific members of the public. This is often the most cost-effective and fast to turnaround approach to filming vox pops.

Dove Case Study
The VPI Pool

The VPI Pool

Join our cost-effective Vox Pops Pool as we go to the streets of the UK at the end of each month to gather snapshot insight. Alternating between Manchester and London, you can add 2 questions to our next shoot and get an edit for the next week!

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International

International

Harness the power of Vox Pops International and unlock your global audience. We have brought stories to life from every corner of the globe with no limit to our reach.

Dove Case Study
Location interviews

Location interviews

Set the scene to your video and conduct interviews in specific locations. From in-home interviews to training interviews situated in your place of work. Location interviews allow you to bring any story to life!

FWD Case Study
Shopper Vox Pops

Shopper Vox Pops

Visualise how your customers engage with your in-store merchandising, marketing, products and offers. Probe for insights as customers navigate through your store. Understand your customers’ perspective and use their feedback to improve on your customer experience.

DCM Case Study
Product Testing Videos

Product Testing Videos

Vox pop videos are a great way to collect real-time feedback on anything consumers can interact with, such as product, design or an OOH ad campaign. We can capture first reactions from the public, and probe for actionable insight before it goes to market.

Blossom Hill Case Study

Why should you use Vox Pops videos?

Speed. Reach. Informative. One major advantage of using vox pops is the rapid collection of diverse consumer opinions across various demographics. Within a week you could have collected 5 videos across 5 different countries that capture consumer opinion towards your service, product or brand. Vox pop videos can offer a wide range of advantages, depending on the style, setup, and purpose of your video interviews.

Keen To Start Your Vox Pops Journey?

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Why use Vox Pops in Research?

Using Vox Pops for research purposes has a number of benefits. Intercept interviews provide a great opportunity to gather feedback, in that moment, from your chosen respondents. By setting up in locations where your target demographic is likely to be found, recruitment, production, turnaround times and costs are kept to a minimum. Vox Pops videos will add context and texture to existing research by involving real people, in their natural surroundings, be it in Brighton, Brazil, or Bangkok.

Replicating the same methodology across multiple countries can make research findings truly comparable. Interviews are conducted and moderated by experienced researchers who ask open-ended questions and follow up by depth probing. This ensures authentic responses surrounding the appropriate topic matter. Soundbites and clips can then be reused across the business for all types of purposes.

Why use Vox Pops in Marketing?

Vox pops interviews are a trending approach in media advertising. When marketing your business, service or product, use vox pops videos to display authentic feedback and opinions from real people around the world. Share this positive impact in adverts, on social media and on your website to showcase positive brand engagement. In the same regard, vox pops interviews are great for improving relationships with distributors, as they provide assurance that your consumers are positively receiving your brand.

Vox pops can also be used for on-going or post-project reviews. Campaign Testing and Product Testing Films are perfect examples. Do you use display advertising? We can interview people who pass your ad to gather feedback on its impact. Have you updated your product packaging? We can quickly find out what the public thinks. Use these quick responses to inform your marketing strategy and improve your campaigns.

Why use Vox Pops in Training?

Interviewing both staff and your consumers can have a great impact on engagement with learning & development programmes. For example, interviews with experienced staff can be useful for knowledge sharing purposes. These type of vox pops are great for inductions or on-boarding sessions. Not only can your staff pass on useful insights into their role and your organisation; presenting video clips of willing staff members helps to embed a can-do attitude and demonstrate a passion for your company among its employees.

Alternatively, interviewing consumers will outline consumer views of your organisation, which helps to contextualise and embed your brand and company values. Incorporating the consumer in your training sessions will also encourages a mind-set of transparency and authenticity. Giving your employees the view from the other side will help make them more aware when dealing with their customers, either face to face, on a call or when producing new ideas and services.

Why use Vox Pops International?

With over 35 years of experience Vox Pops International is the market leader when it comes to Vox Pops production. With a huge list of big name clients under our belt, our team of video production and animation experts can handle any scale of brief, bringing your vision to life and leaving you with valuable insights in the process.

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Are you ready to use Vox Pops to grow your business?

Get in touch with us today and one of our experts will be happy to help get you started!
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Vox Pops Examples

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Talk to us about your next project

Whether you use video all the time or this is your first project, get in touch to find out how you can bring your messages to life, engage your audience, and make a lasting impact.