Vox Pops & Video Interviews
Real voices. Real stories.
Video that Inspires action.
Capture authentic opinions, reactions and insights from real people through professionally filmed vox pops. By asking the right questions in the right environments, vox pops reveal genuine consumer attitudes, perceptions and behaviours, bringing research, campaigns and communications to life through the voices of your audience.
Vox Pops International manages everything from question development and participant recruitment to interviewing, filming and editing, delivering engaging video content and actionable insights. From consumer research and product testing to social media and marketing campaigns, vox pops provide a fast, flexible way to hear what people really think.
Popular Styles Of Vox Pops
We feel privileged to have worked with so many amazing clients.
Examples Of Our Vox Pops Service
Why should you use Vox Pops videos?
Speed. Reach. Informative. One major advantage of using vox pops is the rapid collection of diverse consumer opinions across various demographics. Within a week you could have collected 5 videos across 5 different countries that capture consumer opinion towards your service, product or brand. Vox pop videos can offer a wide range of advantages, depending on the style, setup, and purpose of your video interviews.
Keen To Start Your Vox Pops Journey?
Why use Vox Pops in Research?
Using Vox Pops for research purposes has a number of benefits. Intercept interviews provide a great opportunity to gather feedback, in that moment, from your chosen respondents. By setting up in locations where your target demographic is likely to be found, recruitment, production, turnaround times and costs are kept to a minimum. Vox Pops videos will add context and texture to existing research by involving real people, in their natural surroundings, be it in Brighton, Brazil, or Bangkok.
Replicating the same methodology across multiple countries can make research findings truly comparable. Interviews are conducted and moderated by experienced researchers who ask open-ended questions and follow up by depth probing. This ensures authentic responses surrounding the appropriate topic matter. Soundbites and clips can then be reused across the business for all types of purposes.
Why use Vox Pops in Marketing?
Vox pops interviews are a trending approach in media advertising. When marketing your business, service or product, use vox pops videos to display authentic feedback and opinions from real people around the world. Share this positive impact in adverts, on social media and on your website to showcase positive brand engagement. In the same regard, vox pops interviews are great for improving relationships with distributors, as they provide assurance that your consumers are positively receiving your brand.
Vox pops can also be used for on-going or post-project reviews. Campaign Testing and Product Testing Films are perfect examples. Do you use display advertising? We can interview people who pass your ad to gather feedback on its impact. Have you updated your product packaging? We can quickly find out what the public thinks. Use these quick responses to inform your marketing strategy and improve your campaigns.
Why use Vox Pops in Training?
Interviewing both staff and your consumers can have a great impact on engagement with learning & development programmes. For example, interviews with experienced staff can be useful for knowledge sharing purposes. These type of vox pops are great for inductions or on-boarding sessions. Not only can your staff pass on useful insights into their role and your organisation; presenting video clips of willing staff members helps to embed a can-do attitude and demonstrate a passion for your company among its employees.
Alternatively, interviewing consumers will outline consumer views of your organisation, which helps to contextualise and embed your brand and company values. Incorporating the consumer in your training sessions will also encourages a mind-set of transparency and authenticity. Giving your employees the view from the other side will help make them more aware when dealing with their customers, either face to face, on a call or when producing new ideas and services.
Why use Vox Pops International?
With over 35 years of experience Vox Pops International is the market leader when it comes to Vox Pops production. With a huge list of big name clients under our belt, our team of video production and animation experts can handle any scale of brief, bringing your vision to life and leaving you with valuable insights in the process.
Are you ready to use Vox Pops to grow your business?
What Our Clients Have To Say
Having completed the first 3 roll out markets, I wanted to say a HUGE Thank You to yourself and the Vox Pops team for helping us to launch and land CMI Cribs at Unilever! It’s been a real journey and we’ve had so much fun leading this project from ideation to where it is now. As we’ve mentioned this was a project that started from nothing, and to see the heights we’ve taken it to, and the exposure we’ve had has been super fulfilling – this wouldn’t have been possible without your guys help.
The team has been ABSOLUTELY AMAZING, very committed and we achieved a great result in a very short timeline with a very complex project. A big thank you to Vox Pops who have been the best partners ever!!!
The final Vox Pops themselves were excellent; well-shot, emotive, and captured the exact sentiments we hoped to convey. They were incredibly well received during our pitch presentation and served their purpose perfectly.
VPI were very responsive and squeezed a lot of content into the video at the request of the researchers/project managers and turned things around very quickly.
This project was absolutely seamless – it was done quickly, well organized, and communication was seamless. I didn’t give a tremendous amount of guidance on what content to use, and the team was able to understand and identify key themes in our footage, and assemble an amazing final product!
The project went really well & was exceptionally quick. The service was very personable and Vox Pops really listened to our requirements and designed the project around us. I really have no criticism or constructive feedback because from beginning to end it was very easy to do business with you, you produced an animated video that exceeded my expectations and you were great to work with.
Really good quality of videoing, clear way of working together (schedule, responsibilities), and good timings to deliver when we needed too.
The end result was completely on point and lived up to our vision we had for this from the very beginning. The briefing process was simple and we felt the team at Vox Pops agency were completely on the same page from the very start. Great team, great process and amazing result.
Vox Pops were very helpful, had good insight and provided useful feedback and recommendations. The project was delivered in the timescales agreed which were quite tight! Kept in regular contact and I knew where we were up to at each step of the way.
Vox Pops were excellent to work with, understood clearly what we wanted and got us to a final product that was very well received.
So happy with the quick turn around, the project went really smoothly and the pitch team were over the moon with the videos
The team were all fantastic – very efficient and helpful. We’re absolutely thrilled with the end result and look forward to using the video in a variety of ways (on our website, including it in proposals and presentations etc)
From start to finish the project went well and the end result is really impressive – it showcases the Go Think Big programme in a clear, concise and engaging video, which we haven’t been able to do for quite a while.
I found the whole experience first class. Nothing was too much trouble and VPI took the brief and ran with it. I felt very confident they had taken the time to listen to my needs and delivered on them. They were also very patient with me as I fully appreciate I was difficult to get hold of throughout the process.
The Vox Pops team were very helpful from start to finish and I’m happy with the end result.
The end result was great, much better than expected. VPI were extremely supportive and professional.
Vox Pops were extremely professional. Their expertise and swift processes made working with them seamless and enjoyable. The team went above and beyond to ensure our client’s needs were met. The end result was very well received and as a result, Vox Pop has been recommended to many of our other clients.
Fantastic experience working with the Vox Pops team. Completely painless process and delighted with the final product. Thought they challenged appropriately where required and provoked some good discussions around content. Look forward to working with again very soon.
Fantastic work, speedy delivery, flexible approach to a challenging brief. Really excellent work all round from VPI. We were really happy with the outputs with no complaints.
Great team so polite, friendly and helpful. Great follow up too with edits. Very quick turnaround and great end result.
Team answered my request quickly. Vox Pops directly understood my needs and requirements and the project required little involvement from me.
This was a great project for Innocent and Vox Pops. The film created, really brought to life our consumer and was executed in a way that felt professional, creative and very on brand. The Vox Pops team put up with endless feedback to get the film into the best place for us and we now have plenty of assets which will be used throughout the business.
The project and end result was extremely positive, the team were very flexible and communicative throughout meaning we were all on the same page throughout the entirety of the project. Vox pops proved to go above and beyond for this project which was not straight forward.
It was so much more powerful listening to their voice, in their own words. It’s a resource: it’s a cost – but actually the payback and the power of it, it makes such a difference.
Very quick turnaround, kept me updated with progress and interim findings and produced high quality video output.
Fantastic project which will be used for internal communications and training purposes to help increase awareness of our family travel proposition and what colleagues can do to put families at ease on their journey with us. Vox Pops were great to work with and have provided us with some useful insights that will drive change in the business.
Extremely organised, efficient and professional. Took time to fully understood the brief, and understand what I needed out of the project. Excellent communication throughout. A pleasure to work with. I wish all agencies were this great!
The project management was great, everyone we dealt with were a pleasure to work with and we were extremely happy with the end result.
So happy with the quick turn around, the project went really smoothly and the pitch team were over the moon with the videos.
It went very well. Vox Pops helped from day 1 to ensure that everything was in place well in advance. Communication was seamless and we were always updated on everything that was going on. Will definitely be using Vox Pops in the future.
I was really pleased with the videos, they were a great edition to get my teams thinking about gifting, treating and hosting. Talking heads are always a good way to get people engaged. The turn around from brief to delivery was also super quick.
The project went very smoothly, in spite of the tight timescales we required for delivery of the final product and the high volume of stakeholders reviewing content. The VPI project team was flexible, adaptable, creative and a pleasure to work with.
The video quality and editing process were both excellent and found VoxPops very responsive in making changes.
Vox Pops were a pleasure to work with – very knowledgeable, hands on and got stuck in. The end video still gets so many positive comments a year on. Every time I hear the music and it comes on, I can’t help but to smile as it’s so uplifting and exactly what I wanted.
Really good quality of videoing, clear way of working together (schedule, responsibilities), and good timings to deliver when we needed too.
Fantastic work, speedy delivery, flexible approach to a challenging brief. Really excellent work all round from VPI. We were really happy with the outputs with no complaints.
The team worked very well and fast under the pressure of a very challenging deadline. With a strong can do attitude and always flexible. They checked at every step of the process with me and delivered as promised. Impeccable work, nice video cuts according to brief and really good treatment of clients.
The project was brilliantly managed by vox pops from start to finish. You responded very quickly throughout, were flexible and helpful in guiding the project and delivered a great final output. The videos have been extremely well received by our stakeholders and have been critical in bringing our segmentation to life.
Extremely organised, efficient and professional. Took time to fully understood the brief, and understand what I needed out of the project. Excellent communication throughout. A pleasure to work with. I wish all agencies were this great!
Talk to us about your next project
Whether you use video all the time or this is your first project, get in touch to find out how you can bring your messages to life, engage your audience, and make a lasting impact.
FAQ
A vox pop street interview is a filmed conversation with members of the public conducted in real-world locations. Also known as street interviews, man-on-the-street interviews and intercept interviews, vox pops capture authentic opinions, reactions and experiences for research, media and social content.
A man-on-the-street interview is another name for a vox pop interview. It refers to short conversations filmed with people in public places to capture genuine reactions and opinions.
Vox pop interviews are used for market research, social media content, television production, product testing, customer feedback, public opinion campaigns and brand awareness. They help organisations understand how real people think and feel.
Yes. By default, Vox Pops International uses our experienced interviewers on all shoots and can provide a variety of presenters depending on the requirements of the project.
Vox pop interviews can be filmed in cities, shopping centres, high streets, events, exhibitions and public spaces throughout the UK and internationally. Location permissions and local regulations may apply.
Yes. Vox pop videos are increasingly used to create short-form content for TikTok, YouTube Shorts and Instagram Reels because authentic conversations often generate high engagement.
Vox pop videos are popular because they feature authentic opinions and unscripted reactions. This style of content performs well on TikTok, Instagram Reels, YouTube Shorts and other social platforms because audiences respond to real people and genuine conversations.
Yes. All contributors are asked to provide consent before their interview footage is used commercially or publicly, as recommended by MRS guidance.
Yes. It’s in the name! Vox pop interviews can be produced worldwide. International projects may include multilingual interviews, local crews, translation and subtitling.
Production times vary depending on the complexity of the project. Simple shoots may be completed within days, while international projects involving editing and localisation may take several weeks.
The cost depends on factors such as filming locations, crew size, editing requirements, travel and the number of interviews required. Each project is typically quoted individually.
