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FAQs
Check out our FAQs for useful information that may answer your questions.
An animation service creates custom animated videos that communicate ideas, explain complex topics, present data or promote products using motion graphics, illustrations, typography and visual storytelling. Businesses commonly use animation for marketing, internal communications, training, research and social media.
We create a wide range of bespoke business animations tailored to your objectives, audience and brand. Our services include animated explainer videos, motion graphics, data visualisation, animated infographics, kinetic typography, character animation, hybrid live-action and animation, personalised animations and automated animations powered by live data. Whether you need to explain a complex product, present market research findings, communicate internal updates or create engaging social media content, we’ll recommend the animation style that best meets your goals. Every project is created from scratch to ensure it reflects your brand identity and communicates your message clearly and effectively.
Animation helps simplify complex information, increases viewer engagement and improves information retention. It’s ideal for explaining products, presenting research findings, communicating internal updates and creating memorable marketing campaigns.
A great explainer video communicates a clear message in a way that’s engaging, memorable and easy to understand. The most effective explainer videos focus on solving a specific problem, use simple language, strong storytelling and eye-catching visuals to keep viewers engaged from start to finish.
A successful explainer video should have a well-written script, a logical structure, professional animation or motion graphics, clear branding and a strong call to action. Rather than overwhelming viewers with information, it should highlight the key points that matter most and present them in a concise, accessible format.
Whether you’re introducing a new product, explaining a service, presenting research findings or supporting internal communications, an explainer video can help simplify complex ideas, increase audience engagement and improve information retention. By tailoring the content to your audience and objectives, businesses can create explainer videos that not only inform but also encourage viewers to take action.
Animation transforms complex research findings into clear, engaging visual stories that are easier to understand and remember. Rather than presenting audiences with lengthy reports, spreadsheets or static charts, animated videos use motion graphics, data visualisation, icons and illustrations to highlight the insights that matter most.
Whether you’re sharing market research, customer experience (CX) feedback, employee engagement surveys, product testing results or public consultation findings, animation helps simplify complex data and communicate key messages in a way that’s accessible to a wide range of audiences. By combining compelling visuals with concise messaging and storytelling, animated research videos can improve engagement, increase information retention and make it easier for stakeholders to understand and act on your findings.
At Vox Pops International, we specialise in turning research, insight and data into impactful animated content that helps organisations communicate results with confidence. Whether your audience is senior leadership, clients, employees or the public, we create bespoke animations that make even the most complex research easy to digest.
Animation brings market research to life by transforming data, customer feedback and key insights into engaging visual stories that are easy to understand and remember. Instead of relying on lengthy reports or static presentations, animation combines motion graphics, data visualisation, illustrations and compelling storytelling to communicate findings in a way that captures attention and encourages action.
Whether you’re presenting quantitative survey results, qualitative research, customer experience (CX) insights, product testing, concept testing or brand tracking studies, animation can highlight the most important findings while making complex information accessible to a wide range of audiences. It’s an effective way to share research with stakeholders, clients, employees and decision-makers, helping them quickly understand the evidence behind key recommendations.
At Vox Pops, we specialise in creating bespoke animated videos that turn market research into engaging content. From boardroom presentations and client reports to social media content and internal communications, our animations help organisations communicate insights with greater clarity, impact and confidence.
We create bespoke animated videos for organisations across a wide range of industries, helping businesses communicate complex ideas, share insights and engage their audiences more effectively. Every animation is tailored to the specific goals, challenges and communication needs of each sector.
We regularly work with organisations in market research, FMCG, healthcare, government, financial services, retail, technology, education, charities and professional services. Our animations are used to explain products and services, present research findings, communicate customer and employee insights, support internal communications, simplify technical information and create engaging marketing campaigns.
Whether you’re launching a new product, sharing customer experience (CX) research, educating employees, reporting on business performance or raising awareness of an important initiative, we can create an animation that communicates your message clearly and effectively. Our experience across multiple sectors allows us to adapt our creative approach while ensuring every animation reflects your brand, audience and objectives.
Our animation process is designed to make every project straightforward, collaborative and tailored to your objectives. While every project is unique, most follow the same proven workflow to ensure the final animation delivers the right message and achieves the best possible results.
We begin with a discovery meeting to understand your goals, audience and key messages. From there, we develop a clear and engaging script before creating a storyboard that maps out the visuals scene by scene. Once the concept is approved, we move into style development, where we establish the look and feel of the animation, followed by the creation of bespoke illustrations and visual assets.
Our animators then bring everything to life using professional motion graphics and animation techniques. If required, we can source and record professional voiceover artists in a range of accents and languages, before synchronising the audio with the animation. Throughout the project, you’ll have dedicated feedback and review stages to ensure the animation meets your expectations before we deliver the final files in the formats best suited to your website, presentations, social media channels or marketing campaigns.
By following this structured production process, we create high-quality animated videos that are engaging, on-brand and designed to communicate complex ideas with clarity and impact.
The timescale for an animation project depends on its complexity, length and style. At Vox Pops, we offer three animation tiers – Simple, Plus and Premium – each designed to suit different creative requirements and project objectives.
Simple animations typically have the shortest turnaround, making them ideal for straightforward explainer videos, motion graphics and animated presentations. Plus animations allow additional time for more detailed design work, bespoke illustrations and enhanced visual storytelling. Premium animations involve the most comprehensive production process, often including custom asset creation, advanced character animation, more intricate motion graphics and longer video durations, resulting in a longer production schedule.
Every project follows our proven animation process, including discovery, scriptwriting, storyboarding, design, animation, feedback and final delivery. Before production begins, we’ll provide a clear project timeline so you know exactly what to expect and when key milestones will be delivered. If you’re working to a specific deadline, let us know—we’ll always do our best to accommodate your timescales wherever possible.
A video diary is a qualitative research method where participants record themselves over a set period using a smartphone, tablet or computer. Instead of attending a scheduled interview or focus group, participants capture their thoughts, experiences and behaviours in real time, providing researchers with authentic, in-the-moment feedback. Video diary studies are commonly used in market research, customer experience (CX), product testing and behavioural research to uncover deeper insights into everyday life.
Video diaries are used to understand how people think, feel and behave over time. They are particularly valuable for customer journey mapping, product testing, brand perception, healthcare research, employee engagement and ethnographic studies. By allowing participants to record experiences as they happen, video diaries reveal rich emotional context and behaviours that may be forgotten or overlooked in traditional interviews or surveys.
Participants are invited to take part in a video diary study and receive a task guide to answer and film over a defined period. They simply record short videos using their own device whenever instructed, sharing their experiences in a natural environment. Once submitted, highlight reels can be produced to bring customer stories and insights to life.
While surveys are excellent for collecting quantitative data from large audiences, they often lack the emotional depth needed to understand why people think or behave in a certain way. Video diaries capture facial expressions, tone of voice, emotion and context, providing richer qualitative insights. They also encourage more detailed responses, helping organisations uncover motivations, pain points and unmet needs that may not emerge through written questionnaires alone. Individuals feel comfortable in their home, so why not allow them the space and time to respond to questions in this fashion.
Video diaries provide authentic, in-the-moment feedback that helps better understand customer behaviour and decision-making. Because participants record themselves in their everyday environments, responses are often more natural and reflective than those collected in traditional research settings. Video diary research is particularly effective for exploring long-term experiences, product usage, customer journeys and changing attitudes, giving brands deeper insight into real-world behaviour.
Video diaries are ideal when you want to observe experiences over time rather than capture opinions during a single discussion. They work particularly well for customer journey research, product trials, healthcare studies and situations where participants are geographically dispersed. Unlike focus groups, video diaries remove the influence of other participants, allowing individuals to provide more honest, personal and reflective feedback in their own time.
Video diaries are primarily a qualitative research method because they explore participants’ experiences, opinions, motivations and behaviours in depth. However, they can also complement quantitative research by adding context to survey results or behavioural data. Many organisations use video diaries alongside surveys, interviews or focus groups to build a more complete understanding of their audience.
Yes. We can recruit participants across the UK and internationally with our own panel or by partnering with our recommended agencies, enabling organisations to gather insights from multiple countries, markets and demographics. Whether you’re conducting local research or a global study, we can source the right participants, manage the recruitment process and ensure a consistent experience across every location.
High-quality responses begin with careful participant recruitment. We provide straightforward instructions via a task guide, realistic recording expectations and ongoing management and review throughout the project. Our team monitors submissions during the fieldwork period, helping maintain engagement and encouraging thoughtful, detailed responses that deliver meaningful qualitative insights.
The cost of a video diary project depends on several factors, including the number of participants, study duration, recruitment requirements, countries contributing, participant incentives and the final deliverables. Some projects simply require raw footage, while others include transcription and professionally edited highlight videos. We tailor every project to your objectives and budget, so please get in touch for a bespoke quotation.
A Vox Pops Pool is a shared filming session where multiple clients commission one or two questions to be asked to members of the public during a single shoot. It’s a cost-effective way to produce professional vox pop interviews without booking a dedicated production.
Each month, we head to busy public locations to film vox pop interviews with members of the public. Clients submit one or two questions, and we capture authentic, unscripted responses which are delivered as ready-to-use video content.
This service is ideal for brands, agencies, researchers and content teams who need quick, affordable public opinion footage for marketing, social media, internal communications or audience insight.
Each client typically submits one or two questions per monthly pool session. This keeps the shoot efficient and ensures high-quality, focused responses. Pricing increases depending on the number of questions submitted.
We film across London and Manchester, providing a broad and diverse cross-section of the UK. We work in busy public locations where we can engage a wide range of participants and capture authentic, real-world opinions.
As this is a fast-turnaround service, professionally filmed and edited vox pop content is typically delivered within 2–3 days.
Yes. The Vox Pops Pool is a shared-cost model, making it significantly more affordable than commissioning a dedicated, one-off vox pop production. However, because of the shared nature of the shoot, we are unable to recruit participants based on specific criteria.
An in-depth interview video is a professionally filmed long-form interview that explores a person’s experiences, opinions, behaviours and motivations in detail. Unlike vox pops or short interviews, in-depth interviews allow participants to share more context and personal insight, often alongside observational footage captured in their everyday environment.
An in-depth interview video production service involves planning, filming and editing long-form interviews for research, communications, marketing and documentary purposes. At Vox Pops International, interviews can be filmed in homes, workplaces, public spaces or other natural environments to capture authentic stories and real-world experiences.
Most in-depth interviews last between one and three hours, although some projects require a full day or multiple days of filming. The length depends on the objectives of the project, the level of detail required and whether observational footage is also being captured.
A vox pop is a short interview designed to capture quick reactions and opinions from multiple people. An in-depth interview focuses on a single participant or small number of participants and explores experiences, behaviours and motivations in much greater detail.
In-depth interviews are commonly used for customer testimonial videos, employee interviews, audience segmentation research, market research, documentary production, internal communications, case studies, brand storytelling and stakeholder engagement projects.
In-depth interview videos are used across a wide range of sectors including healthcare, technology, finance, retail, education, charities, government, market research and consumer goods. They help organisations understand audiences and communicate real experiences through authentic storytelling.
Yes. Vox Pops International conducts in-depth interviews across the UK and internationally. We work with local crews and experienced producers to capture authentic stories and insights from participants around the world.
Event video production is the process of professionally capturing live events such as conferences, exhibitions, brand activations, and corporate gatherings on film.
At Vox Pops International, we go beyond standard event filming by focusing on real people, real reactions, and authentic audience engagement.
Our crews capture both the atmosphere of the event and the human stories within it, then edit the footage into highlight films, social content, or full event documentaries.
Our service includes pre-production planning, on-site filming, a professional camera crew, audio capture, lighting where required, and post-production editing.
We always provide an on-site producer to capture interviews and to ensure the filming goes according to plan. We focus on capturing authentic moments and real audience engagement to tell the full story of your event.
Companies use event video production to extend the life and impact of their events beyond a single day.
Professionally filmed event content is used for marketing, social media, internal communications, PR, and brand storytelling.
Businesses also use event videos to showcase credibility, capture audience engagement, and generate content that can be repurposed across multiple digital channels.
We film a wide range of events including corporate conferences, exhibitions, live brand activations, internal company events, award shows, press events, and experiential marketing campaigns.
We also specialise in vox pops and on-the-spot interviews to capture authentic audience and participant reactions.
Yes. Event videos are highly effective for social media platforms such as LinkedIn, Instagram, TikTok, and YouTube.
We often create short-form highlight edits, vertical clips, and interview-based content specifically designed for digital campaigns.
Many brands use this content to increase engagement, promote future events, and amplify their brand message in real time.
Delivery times depend on the scope of the project, but standard event video edits are typically delivered within a few working days.
For time-sensitive campaigns, we also offer same-day or next-day highlight edits, which are ideal for social media publishing and press coverage.
We produce a wide range of formats including event highlight videos, social media cutdowns, vox pop interview compilations, full-length event films, and branded content pieces.
Each format is tailored to the specific goals of the client, whether that is marketing, audience engagement, or internal communications.
Yes. Vox Pops International is a global production company and we regularly travel internationally to film events across Europe, the US, and beyond.
Our team is experienced in managing overseas shoots efficiently and professionally.
Vox Pops International is a London-based international video production company specialising in capturing real voices and authentic human responses.
Unlike traditional event videographers, we focus heavily on vox pops, interviews, and real-time audience reactions alongside cinematic event coverage.
This creates more engaging, insight-driven content that performs strongly on social media and in research, marketing, and brand communications.
A full video production service covers every stage of creating a professional video, from initial concept through to final delivery. This can include creative development, scripting, storyboarding, project management, filming, voiceover recording, motion graphics, animation, editing, post-production, music, subtitles and creating multiple versions for different platforms.
At Vox Pops International, we manage the complete video production process from the initial brief through to the finished video, ensuring each project is delivered in the right format for your audience, objectives and distribution channels.
Vox Pops International produces a wide range of professional videos for businesses, brands and organisations, including promotional videos, corporate videos, explainer videos, event videos, training videos, social media videos, testimonial videos, recruitment videos, user-generated content videos, personalised videos, internal communications videos and documentary-style films.
Each video project is tailored to the organisation’s objectives, target audience and communication goals, with the production approach adapted to suit the intended platform, message and audience. Whether you need a video to promote a product, explain a complex idea, engage employees, capture an event or tell a brand story, we create content designed to deliver measurable impact.
Yes. Vox Pops International specialises in producing interview-based videos that capture authentic stories, experiences and insights from customers, employees, leaders and industry experts.
We regularly film a wide range of interview content, including customer testimonials, employee stories, leadership interviews, expert interviews, vox pops, case studies and documentary-style films. Our team manages the full production process, from planning and filming through to editing and final delivery.
Interview and testimonial videos are an effective way to build trust, showcase real experiences and communicate your organisation’s message through genuine voices and engaging storytelling.
Yes. Vox Pops International produces professional internal communication videos designed to help organisations share information, engage employees and communicate important messages effectively across teams.
Internal communication videos can be used for leadership messages, staff updates, change management, training and onboarding, employee engagement, company announcements, recruitment and employer branding. We create content that helps organisations communicate consistently, improve understanding and connect with employees in a more engaging and accessible way.
Whether you need a one-off company announcement, a series of training videos or ongoing internal communications content, we tailor each project to your organisation’s objectives, audience and communication needs.
Yes. Vox Pops International delivers video production projects globally, working with clients across multiple countries and markets. We regularly coordinate international filming, using local crews, managing interviews in different languages and maintaining consistent production standards across locations.
Our international video production services can support a wide range of projects, including corporate videos, event filming, interviews, vox pops, social media content and research-based video projects. We manage the production process to ensure content remains consistent, on-brand and suitable for local audiences while meeting the requirements of global campaigns.
Whether you need a single international filming location or content captured across multiple countries, we can provide a reliable end-to-end production solution.
The cost of a video production project depends on several factors, including the scope of the production, number of filming days, crew requirements, locations, editing complexity, animation and graphics, final video length and the number of deliverables required.
At Vox Pops International, every project is tailored to the client’s objectives, audience and budget. A simple video project may require a smaller production team and shorter edit, while larger campaigns may involve multiple locations, specialist crews, animation, translations or multiple versions for different platforms.
We provide clear, transparent quotations upfront, outlining what is included within the project scope so there are no hidden costs or unexpected charges. Whether you need a corporate video, event film, social media content or a full-scale international production, we’ll create a solution that fits your requirements.
Professional video production helps businesses communicate more effectively, engage audiences and create content that supports wider marketing, communication and business objectives.
High-quality video can help organisations explain products and services clearly, build trust and credibility, generate leads, support recruitment and employer branding, improve internal communications and create engaging content for websites, social media and digital platforms.
Video is one of the most powerful ways to communicate complex ideas visually, combining storytelling, imagery and human connection to make messages more memorable. By investing in professionally produced video content, businesses can create assets that inform, engage and connect with their audiences across multiple channels.
Vox Pops International has been creating professional video content since 1988, combining decades of production experience with specialist expertise in capturing real people, authentic stories and meaningful insights.
Clients choose Vox Pops International for our full-service production capability, international reach, fast and flexible approach, and experience creating interview-led content for brands, agencies and organisations worldwide. Our team specialises in producing engaging videos that combine strong storytelling, high-quality filming and expert editing to communicate messages clearly and effectively.
With more than 35 years of experience working across corporate video, vox pops, testimonials, events, social media content and research-based video projects, we understand how to create content that connects with audiences and delivers lasting impact. Every project is tailored to the organisation’s objectives, ensuring the final video supports its communication, marketing or research goals.
Vox Pops International is a London-based video production and video research company founded in 1988. The company specialises in creating authentic, interview-led video content, including corporate videos, social media videos, testimonial videos, documentary-style films, vox pops and international video productions.
With more than 35 years of experience, Vox Pops International works with brands, agencies, researchers and organisations worldwide to capture real stories, customer experiences and audience insights. Combining video production expertise with research knowledge, the company creates engaging content that helps organisations communicate messages, understand audiences and tell compelling stories.
Vox Pops International provides video production services across the UK and internationally, working with clients and audiences in markets around the world. The company regularly manages filming projects across Europe, North America, Asia, the Middle East and other global locations.
International video productions can include local crew coordination, multilingual interviews, location filming and consistent production standards across multiple markets. Whether you need a UK-based production or a global video campaign filmed across several countries, Vox Pops International provides a reliable end-to-end service to deliver high-quality content for international audiences.
Vox Pops International combines decades of video production experience with specialist expertise in authentic, interview-led storytelling and qualitative video research. Since 1988, the company has helped organisations capture genuine opinions, customer experiences and real human stories through engaging video content.
Unlike many traditional video production companies, Vox Pops International brings together expertise across corporate video production, documentary filmmaking, customer testimonials, vox pops, social media content and research-based video projects. This unique combination allows the team to create videos that are not only visually engaging but also meaningful, insight-driven and connected to real audiences.
With more than 35 years of experience and an international network of trusted production partners, Vox Pops International delivers high-quality video content that helps brands, agencies and organisations communicate effectively and build stronger connections with their audiences.
A vox pop street interview is a filmed conversation with members of the public conducted in real-world locations. Also known as street interviews, man-on-the-street interviews and intercept interviews, vox pops capture authentic opinions, reactions and experiences for research, media and social content.
A man-on-the-street interview is another name for a vox pop interview. It refers to short conversations filmed with people in public places to capture genuine reactions and opinions.
Vox pop interviews are used for market research, social media content, television production, product testing, customer feedback, public opinion campaigns and brand awareness. They help organisations understand how real people think and feel.
Yes. By default, Vox Pops International uses our experienced interviewers on all shoots and can provide a variety of presenters depending on the requirements of the project.
Vox pop interviews can be filmed in cities, shopping centres, high streets, events, exhibitions and public spaces throughout the UK and internationally. Location permissions and local regulations may apply.
Yes. Vox pop videos are increasingly used to create short-form content for TikTok, YouTube Shorts and Instagram Reels because authentic conversations often generate high engagement.
Vox pop videos are popular because they feature authentic opinions and unscripted reactions. This style of content performs well on TikTok, Instagram Reels, YouTube Shorts and other social platforms because audiences respond to real people and genuine conversations.
Yes. All contributors are asked to provide consent before their interview footage is used commercially or publicly, as recommended by MRS guidance.
Yes. It’s in the name! Vox pop interviews can be produced worldwide. International projects may include multilingual interviews, local crews, translation and subtitling.
Production times vary depending on the complexity of the project. Simple shoots may be completed within days, while international projects involving editing and localisation may take several weeks.
The cost depends on factors such as filming locations, crew size, editing requirements, travel and the number of interviews required. Each project is typically quoted individually.
A social media video production service is a professional video creation service focused on producing short-form and long-form video content specifically designed for digital and social platforms.
At Vox Pops International, this service covers the planning, filming, editing and delivery of videos optimised for platforms such as TikTok, Instagram Reels, YouTube Shorts, LinkedIn, Facebook and X. The content is created to perform in mobile-first, fast-scrolling environments where attention spans are short and engagement is driven by strong visuals, clear messaging and captions.
Social media video production typically includes formats such as vox pops, customer interviews, presenter-led videos, event coverage, branded content and campaign films. Each video is edited in platform-appropriate formats, including vertical (9:16), square (1:1) and landscape (16:9), and can include subtitles, captions, motion graphics and branding.
The goal of a social media video production service is to help organisations create consistent, engaging and shareable video content that increases reach, improves audience engagement and supports marketing or communications objectives across multiple digital channels.
Our social media video production service is designed for organisations that need high-quality, engaging video content for digital and social platforms.
It is used by marketing teams, social media managers, PR agencies, creative agencies, market research companies, and internal communications teams who want to produce short-form and long-form video content for platforms such as TikTok, Instagram Reels, YouTube Shorts, LinkedIn, Facebook and X.
The service is also ideal for brands and businesses that want to capture authentic audience insight through vox pops, create customer interviews and testimonials, promote events, launch products, or build ongoing social media campaigns. We also support public sector organisations, NGOs, and corporate teams looking to communicate messages in a clear, engaging and shareable format.
Whether the goal is brand awareness, audience engagement, market research, or campaign performance, the service is built for any organisation that needs professional video content optimised for social media distribution.
The cost of social media video production varies depending on the scope of the project, including the type of content, filming location, number of filming days, and the number of final video edits required.
At Vox Pops International, pricing is typically tailored to each brief rather than a fixed package, because social media campaigns can range from single short-form videos to large-scale international content production. Factors that influence cost include whether you need vox pops, presenter-led content, interviews, event coverage, or multi-format deliverables for platforms such as TikTok, Instagram Reels, YouTube Shorts, LinkedIn and Facebook.
Additional elements such as subtitles, multilingual captions, motion graphics, multiple aspect ratios (vertical, square, landscape), and fast turnaround delivery can also affect the overall cost.
We provide clear, transparent quotations upfront based on your requirements, so you know exactly what is included with no hidden fees. This ensures your social media video production is aligned with your budget, campaign goals, and distribution strategy across all platforms.
We create social media videos that are optimised for all major digital platforms, ensuring content is tailored to how audiences consume video on each channel.
Vox Pops International produces short-form and long-form social media video content for platforms including TikTok, Instagram Reels, YouTube Shorts, LinkedIn, Facebook and X (formerly Twitter). Each video is edited and formatted specifically for platform requirements, including vertical (9:16), square (1:1) and landscape (16:9) aspect ratios.
Our approach is platform-native, meaning we consider how content performs differently across each channel. For example, TikTok and Instagram Reels focus on fast-paced, vertical storytelling, while LinkedIn content is often more professional and insight-driven, and YouTube Shorts is designed for discovery and reach within the YouTube ecosystem.
We also provide multiple cut-down versions from a single shoot, allowing businesses to distribute consistent messaging across multiple platforms while optimising performance for each audience type.
Yes. Vox Pops International can film social media content internationally, supporting brands, agencies and organisations that require global video production for multi-market campaigns.
Our team regularly travels to deliver vox pops, interviews, event coverage and branded social media content in cities across Europe and worldwide. We handle the full production process on location, including planning, filming, directing and capturing content specifically designed for short-form social media platforms such as TikTok, Instagram Reels, YouTube Shorts, LinkedIn and Facebook.
International shoots are structured to ensure consistency across markets, so content can be edited into a unified campaign or adapted for region-specific messaging. We can also provide multilingual subtitles, platform-specific formats (vertical, square, landscape) and multiple edits from the same shoot to maximise efficiency and content output.
Whether you need a one-off international filming project or ongoing global content production, we can support social media campaigns across multiple territories while maintaining a consistent brand story.
Yes. Vox Pops International can provide editing-only services for social media video content, depending on your requirements and existing footage.
If you already have recorded material, we can take your raw footage and transform it into polished, platform-ready social media videos optimised for TikTok, Instagram Reels, YouTube Shorts, LinkedIn and other channels. This includes structuring the narrative, selecting the strongest moments, adding captions or subtitles, incorporating branding, and formatting content into vertical (9:16), square or landscape versions as needed.
Our editing-only service is commonly used by brands, agencies and organisations that want to maximise the value of existing interviews, vox pops, event footage or corporate recordings without arranging a full reshoot. We can also create multiple cut-downs from a single piece of footage to support different campaign goals across paid and organic social media.
Whether you need a one-off edit or ongoing post-production support, we can adapt your existing content into high-performing social media video assets.
Delivery times for social media videos depend on the scope of the project, but Vox Pops International is set up to produce and deliver content quickly for time-sensitive campaigns.
For standard social media video production projects such as vox pops, interviews, event coverage and short-form branded content, we typically deliver edited videos within a few days after filming. Faster turnaround options are also available for urgent campaigns where content is needed for live events, product launches or reactive social media activity.
Our workflow is designed for efficiency, including on-site capture, rapid editing, subtitling and platform-specific formatting for TikTok, Instagram Reels, YouTube Shorts, LinkedIn and other channels. If required, we can also provide same-day or next-day highlight edits for breaking content or real-time social media publishing.
Timelines are confirmed during pre-production based on your brief, number of deliverables and required formats, ensuring you have a clear and reliable delivery schedule from the outset.
Yes. Vox Pops International produces fully optimised vertical videos specifically designed for TikTok and Instagram Reels, as well as other short-form social media platforms such as YouTube Shorts, Facebook Reels and LinkedIn mobile feeds.
Vertical video (9:16 format) is the standard for mobile-first social media consumption, and our production process is built around capturing and editing content that performs effectively in this format. We create presenter-led videos, vox pops, customer interviews, event coverage and branded short-form content that is framed, edited and paced for vertical viewing.
All videos are edited with platform-native best practices in mind, including strong opening hooks, fast-paced storytelling, subtitles or captions for silent viewing, and clear branding where required. We can also produce multiple cut-down versions from the same shoot, allowing you to test and distribute content across different social channels.
Whether you are running a social media campaign, promoting an event, or building ongoing brand awareness, we ensure your content is optimised for maximum engagement on TikTok, Instagram Reels and other vertical-first platforms.
Yes. Vox Pops International specialises in filming professional vox pops for social media campaigns, creating authentic, engaging content that captures real opinions, reactions and experiences from members of the public.
Our team produces vox pop videos for brands, agencies, market research companies and organisations looking to create shareable content for platforms including TikTok, Instagram Reels, YouTube Shorts, LinkedIn, Facebook and X. Whether you’re launching a product, promoting an event, testing public opinion or generating user-focused content, vox pops can help increase engagement and build trust with your audience.
We manage the entire production process, from planning and filming through to editing, subtitles and platform-specific delivery. Videos can be produced in vertical, square or landscape formats and tailored for organic social media, paid advertising or multi-channel marketing campaigns.
With decades of experience delivering vox pops around the world, we can film in cities across the UK and internationally, helping clients create compelling social media videos that resonate with local and global audiences.
Absolutely. Repurposing interview footage across multiple channels is one of the most effective ways to maximise the value of a video production project. At Vox Pops International, we film and edit content so it can be adapted for a wide range of digital platforms and marketing objectives.
A single interview or vox pop session can be transformed into short-form videos for TikTok, Instagram Reels, YouTube Shorts, LinkedIn and Facebook, as well as longer edits for websites, presentations, internal communications, recruitment campaigns and YouTube. Businesses can also extract quotes, testimonials and key insights for use in social media posts, email marketing and paid advertising.
Our editing team can create multiple versions of the same footage in different aspect ratios and durations, including vertical, square and landscape formats, ensuring content is optimised for each platform. We can also add subtitles, captions, branding and graphics to improve accessibility and engagement.
By planning for content repurposing from the outset, organisations can extend the lifespan of their video assets, maintain consistent messaging across channels and generate more value from every filming session.
Yes. Vox Pops International can provide multilingual subtitles and translated captions for international social media campaigns, helping brands communicate effectively with audiences across different countries and languages.
Our team produces social media videos for global organisations and can incorporate subtitles in a wide range of languages, making content more accessible and engaging on platforms including TikTok, Instagram Reels, YouTube Shorts, LinkedIn, Facebook and X. We can also advise on localisation to ensure messaging is clear and culturally appropriate for the target audience.
Whether you’re creating vox pops, customer interviews, event coverage, corporate communications or branded content, multilingual subtitles can increase viewer retention, improve accessibility and help your videos reach international audiences. We can deliver videos with embedded open captions or provide separate subtitle files where required.
If you’re planning a multi-country campaign, we can discuss your language requirements during pre-production and ensure the final content is optimised for global distribution across social media channels.
Yes. Vox Pops International can provide professionally edited subtitles and captions for all social media videos we produce.
Captions are designed to improve accessibility, increase viewer engagement, and make videos easier to watch on platforms where users often view content without sound, including TikTok, Instagram Reels, YouTube Shorts, LinkedIn, Facebook, and X.
We can create both open captions (permanently embedded into the video) and closed captions (provided as separate subtitle files where supported). Our team also ensures that subtitles are accurately timed, easy to read, and consistent with your brand style.
For international campaigns, we can provide translated subtitles and multilingual captions to help businesses connect with audiences in different countries and regions.
Whether we’re producing vox pops, customer interviews, event videos, presenter-led content, or branded social media campaigns, subtitles and captions can be incorporated into the final edit to maximise accessibility, retention, and shareability.
Vox Pops International is an award-winning London-based video production and video research company, founded in 1988. We specialise in capturing authentic consumer insights through vox pops, video diaries, in-depth interviews and qualitative video research, helping brands, agencies and organisations understand real opinions, behaviours and experiences. Alongside our research services, we also produce corporate videos, event films, social media content and animation. With projects delivered across the UK and internationally, we combine research expertise with high-quality video production to create engaging content that informs decisions, communicates insights and tells compelling stories.
Vox pops (short for the Latin phrase vox populi, meaning “voice of the people”) are short, unscripted interviews with members of the public that capture authentic opinions, reactions and experiences. Commonly filmed in public places, vox pops are widely used in market research, marketing, communications and broadcast media to gather genuine audience insight. Businesses use vox pops to test campaigns, collect customer feedback, understand consumer behaviour and create engaging, relatable content. By capturing real people sharing real opinions on camera, vox pops provide valuable qualitative insight while bringing research findings and brand stories to life.
We offer a wide range of video production and video research services to help organisations understand audiences, communicate messages and create engaging content. Our core services include vox pops, video diaries, in-depth interviews, qualitative video research, corporate video production, social media video production, event filming, animation and professional photography. Whether you need authentic consumer insight, customer feedback, branded content or a full end-to-end production, we tailor every project to your objectives and deliver high-quality video content across the UK and internationally.
Yes. We deliver video production and video research projects across the UK and internationally, working with clients throughout Europe, North America, Latin America, Asia and beyond. Our international services include vox pops, video diaries, in-depth interviews, event filming and corporate video production, with projects managed either on location or remotely. Whether coordinating multi-country research studies or filming in multiple locations, we provide consistent, high-quality video content and qualitative insight wherever your audience is based.
Yes. We regularly deliver fast-turnaround video production and video research projects, with timelines tailored to your deadline. Thanks to our in-house participant recruitment panel and experienced production team, we can quickly source contributors, film, edit and deliver high-quality content without compromising quality. Previous projects include UK vox pops completed from initial enquiry to final edit in just four days and multi-country video diary research delivered within seven days. Fast-turnaround services include vox pops, event filming, photography, video diaries and qualitative research projects, subject to project scope and requirements.
No. We regularly work on specialist, niche and hard-to-recruit research projects across a wide range of industries and markets. Whether you’re exploring a technical subject, targeting a specific demographic or researching sensitive topics, we recruit the right participants and tailor our approach to your objectives. Depending on the project, we may use vox pops, video diaries, in-depth interviews or qualitative video research to capture authentic insights. Our experience delivering UK and international projects means we’re well equipped to handle complex research briefs while maintaining professionalism, ethical standards and high-quality production throughout.
Yes. Video research is one of our core specialist services, helping organisations capture authentic opinions, behaviours and experiences through filmed research. We deliver a range of video research methods, including vox pops, video diaries, in-depth interviews and filmed surveys, tailored to your research objectives. By combining qualitative research expertise with professional video production, we create engaging visual insights that help businesses better understand customers, test ideas, evaluate campaigns and communicate findings in a more impactful way. Projects can be delivered across the UK or internationally and scaled to suit your requirements.
Yes. We operate our own vetted research participant panel, built over many years through our video research and vox pops projects. This enables us to recruit participants quickly for many UK and international studies, helping to reduce lead times and keep projects moving efficiently. For specialist, niche or hard-to-reach audiences, we also work with trusted recruitment partners to source the right participants. Whether your project involves vox pops, video diaries, in-depth interviews or qualitative research, we combine our in-house panel with external expertise to deliver the best possible recruitment for your research objectives.
Yes. We are a B Corp Certified and employee-owned video production agency, reflecting our commitment to responsible business practices and long-term social and environmental impact. Across our video production and video research projects, we work to reduce our environmental footprint by using sustainable production practices wherever possible, including minimising travel, hiring local crews and reducing waste. We also track the carbon emissions associated with our projects and offset emissions annually where appropriate. Sustainability is embedded across all our services, from vox pops and video diaries to event filming and international productions.
Yes. We can usually provide a quick quote or ballpark estimate for most video production and video research projects. Simply get in touch with a few details about your project, and we’ll provide an initial estimate as soon as possible. For more complex projects involving specialist participant recruitment, international filming or bespoke research methodologies, we may arrange a short call to better understand your requirements before preparing a detailed proposal. Whether you need vox pops, video diaries, event filming or full-service video production, we’ll provide clear, transparent pricing with no hidden costs.
No. Vox Pops International provides transparent, upfront pricing with no hidden fees or unexpected charges. Once a proposal and quotation are agreed, the cost covers the full scope of work outlined. If project requirements change, any adjustments to the scope or budget will be discussed and agreed in advance. Clients receive clear pricing, a defined scope of work and transparent communication throughout the project.
In short, however many you need! Whether this is just a few people in a sample to many, every project has different requirements. There is no job too big, and no job too small.
Absolutely! Whether you need to find shampoo users over the age of 50 from China or cyclists in Argentina, we can find them! No job is out of our reach, and no criteria is too specific.
Vox Pops International can tackle all video production needs – we cover everything from event filming to international documentaries, we even have our own in-house animation studio!
The term ‘Vox Pops’ comes from the latin ‘Vox Populi’, which translates to ‘the voice of the people’. This is exactly why interviews are so powerful, they allow your consumers to do the talking.
About as much as you can get! With over 30 years of experience in the industry there is no corner of the globe we haven’t travelled to. Trying to understand and film opinions in international markets can be a daunting task, we are well versed in making this easy for you.
Every project and every client has a different timescale. Whether you have an event next week or are producing video for a long research project, we will do our absolute best to work within the timeframe you need us to.
No. Vox Pops International operates with transparent, upfront pricing.
Pricing clarity
Once a proposal and quotation are agreed, the cost covers the full scope of work outlined. There are no hidden fees or unexpected additional charges.
Scope-based delivery
The agreed budget includes all work specified in the project proposal. If project requirements change, any adjustments to scope or cost are discussed and agreed in advance.
What you can expect
Clients receive:
- Clear pricing from the outset
- Defined scope of work in writing
- Transparent communication throughout the project
- No unapproved or unexpected charges
This applies across all services, including vox pops, street interviews, video research, self-filmed video diaries, event filming, and full video production projects.
