Creating a Fundraising Film for IHP to Inspire Donations

The Challenge

International Health Partners (IHP) delivers millions of medical treatments and supplies to over 100 countries worldwide. Acting as a broker between pharmaceutical donors and international aid agencies, IHP ensures that vital medicines reach vulnerable communities safely and effectively.

Ahead of its 15th anniversary, IHP wanted to reinvigorate its online presence with a short, powerful video for its website. The aim was to help audiences quickly understand the charity’s mission and impact while striking a sensitive, empathetic tone that reflects the human stories behind their work.

The Approach

We partnered with IHP to create a one-minute animated film that communicates both the scale of their operations and the heart of their mission.

Given the need to balance realism with sensitivity, and to keep production cost-effective, we proposed a 2.5D animation style, using real photographs from IHP’s global fieldwork. This approach allowed us to bring still images to life with depth, motion, and subtle transitions, creating the sense of a living, breathing story.

We worked closely with IHP to craft a script and pacing that would clearly explain how the charity connects pharmaceutical companies with aid agencies, and how their work transforms access to medicine in crisis-affected regions.

The Impact

The final animation delivered a thought-provoking and emotive overview of IHP’s work, capturing both its logistical expertise and humanitarian purpose.

The video now sits at the heart of IHP’s digital presence, helping increase awareness of the charity’s role in global healthcare, and inspire trust among potential partners and donors. By blending imagery with a moving visual narrative, IHP gained a timeless piece of storytelling that continues to share its mission around the world.