How Co-op Insurance used explainer animation videos to be transparent with their customers

Co-op Insurance’s commitment to transparency led them to collaborate with Vox Pops International in creating a series of explainer animation videos. Targeted specifically at Millennials, these videos aim to demystify the cost of car insurance, ensuring customers have a clear understanding of what they’re paying for. By utilising animations, Co-op Insurance sought to engage their audience in a visually appealing and informative manner.

These explainer videos serve not only as a tool for PR and social media but also as a means to uphold Co-op Insurance’s brand values. Featured in prominent media outlets such as the Daily Mail and The Mirror, they have garnered attention and recognition for their innovative approach to customer communication. Moreover, these animations mark a significant milestone as the first to align with The Co-op’s newly established brand guidelines, signifying a cohesive and unified visual identity across all communication channels.

Through this initiative, Co-op Insurance demonstrates its dedication to fostering transparency and building trust with its customers. By providing accessible and easily digestible information about car insurance costs, they empower Millennials to make informed decisions regarding their coverage. This commitment to clarity not only enhances the customer experience but also strengthens Co-op Insurance’s reputation as a trustworthy and customer-centric insurance provider.

They have also been the first animations to be produced in accordance with The Co-op’s new brand guidelines.

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