Vox Pops International is an award-winning London-based video production and video research company, founded in 1988. We specialise in capturing authentic consumer insights through vox pops, video diaries, in-depth interviews and qualitative video research, helping brands, agencies and organisations understand real opinions, behaviours and experiences. Alongside our research services, we also produce corporate videos, event films, social media content and animation. With projects delivered across the UK and internationally, we combine research expertise with high-quality video production to create engaging content that informs decisions, communicates insights and tells compelling stories.

Vox pops (short for the Latin phrase vox populi, meaning “voice of the people”) are short, unscripted interviews with members of the public that capture authentic opinions, reactions and experiences. Commonly filmed in public places, vox pops are widely used in market research, marketing, communications and broadcast media to gather genuine audience insight. Businesses use vox pops to test campaigns, collect customer feedback, understand consumer behaviour and create engaging, relatable content. By capturing real people sharing real opinions on camera, vox pops provide valuable qualitative insight while bringing research findings and brand stories to life.

We offer a wide range of video production and video research services to help organisations understand audiences, communicate messages and create engaging content. Our core services include vox pops, video diaries, in-depth interviews, qualitative video research, corporate video production, social media video production, event filming, animation and professional photography. Whether you need authentic consumer insight, customer feedback, branded content or a full end-to-end production, we tailor every project to your objectives and deliver high-quality video content across the UK and internationally.

Yes. We deliver video production and video research projects across the UK and internationally, working with clients throughout Europe, North America, Latin America, Asia and beyond. Our international services include vox pops, video diaries, in-depth interviews, event filming and corporate video production, with projects managed either on location or remotely. Whether coordinating multi-country research studies or filming in multiple locations, we provide consistent, high-quality video content and qualitative insight wherever your audience is based.

Yes. We regularly deliver fast-turnaround video production and video research projects, with timelines tailored to your deadline. Thanks to our in-house participant recruitment panel and experienced production team, we can quickly source contributors, film, edit and deliver high-quality content without compromising quality. Previous projects include UK vox pops completed from initial enquiry to final edit in just four days and multi-country video diary research delivered within seven days. Fast-turnaround services include vox pops, event filming, photography, video diaries and qualitative research projects, subject to project scope and requirements.

No. We regularly work on specialist, niche and hard-to-recruit research projects across a wide range of industries and markets. Whether you’re exploring a technical subject, targeting a specific demographic or researching sensitive topics, we recruit the right participants and tailor our approach to your objectives. Depending on the project, we may use vox pops, video diaries, in-depth interviews or qualitative video research to capture authentic insights. Our experience delivering UK and international projects means we’re well equipped to handle complex research briefs while maintaining professionalism, ethical standards and high-quality production throughout.

Yes. Video research is one of our core specialist services, helping organisations capture authentic opinions, behaviours and experiences through filmed research. We deliver a range of video research methods, including vox pops, video diaries, in-depth interviews and filmed surveys, tailored to your research objectives. By combining qualitative research expertise with professional video production, we create engaging visual insights that help businesses better understand customers, test ideas, evaluate campaigns and communicate findings in a more impactful way. Projects can be delivered across the UK or internationally and scaled to suit your requirements.

Yes. We operate our own vetted research participant panel, built over many years through our video research and vox pops projects. This enables us to recruit participants quickly for many UK and international studies, helping to reduce lead times and keep projects moving efficiently. For specialist, niche or hard-to-reach audiences, we also work with trusted recruitment partners to source the right participants. Whether your project involves vox pops, video diaries, in-depth interviews or qualitative research, we combine our in-house panel with external expertise to deliver the best possible recruitment for your research objectives.

Yes. We are a B Corp Certified and employee-owned video production agency, reflecting our commitment to responsible business practices and long-term social and environmental impact. Across our video production and video research projects, we work to reduce our environmental footprint by using sustainable production practices wherever possible, including minimising travel, hiring local crews and reducing waste. We also track the carbon emissions associated with our projects and offset emissions annually where appropriate. Sustainability is embedded across all our services, from vox pops and video diaries to event filming and international productions.

Yes. We can usually provide a quick quote or ballpark estimate for most video production and video research projects. Simply get in touch with a few details about your project, and we’ll provide an initial estimate as soon as possible. For more complex projects involving specialist participant recruitment, international filming or bespoke research methodologies, we may arrange a short call to better understand your requirements before preparing a detailed proposal. Whether you need vox pops, video diaries, event filming or full-service video production, we’ll provide clear, transparent pricing with no hidden costs.

No. Vox Pops International provides transparent, upfront pricing with no hidden fees or unexpected charges. Once a proposal and quotation are agreed, the cost covers the full scope of work outlined. If project requirements change, any adjustments to the scope or budget will be discussed and agreed in advance. Clients receive clear pricing, a defined scope of work and transparent communication throughout the project.