What is the cost of animations?

Basic animations usually cost around £4,000. This might seem daunting when looking to create your first marketing animation. However, some clients today are choosing to pay more than double that for the most visually engaging, complex animations. 

Vox Pops International offer varying complexity levels to accommodate for different budgets and audiences. The video to the right demonstrates how these different complexity levels look stylistically.

Continue reading to find out why leading brands are investing in marketing animations and why 52% of marketers say video is the type of content with the best ROI. If £4,000 still seems far beyond your budget, then you might want to take a look at our mood board videos.

Why video is your best tool for content marketing

Video content gets your message across. According to Forrester Research, one minute of video is worth 1.8 million words. Video communications convey brand messages, explain new services, summarise business processes and communicate with your customers more efficiently. This allows your customers to find key information without being confronted by roadblocks.

Video content is also more memorable. In a recent study,  Insivia found that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading written text. By embedding your marketing communications, video content helps you to cement yourselves as the ‘go-to’ brand. These two factors are so impactful that according to Forbes, marketers using video see (on average) 49% faster growth in revenue than those who are not.

Animations deliver your message better

Animations allow you to go beyond the normal realms of visual representation. A great example of this is a marketing animation we produced recently, which told the story of two brave, event and hotel heroes. The heroes were faced by obstacles such as The Haunted Lands of Generic Booking Experiences, The Caves of Last-Minute Registration and The Dragon of Attrition Risk. To overcome these challenges, the heroes found their way to a magical sword that represented the new service offered by our client. This shows just how creative you can get when transforming corporate messages into memorable stories.

Animations also allow you to talk about sensitive subjects in an appropriate and informative tone. Replacing real people with characters means animations are less intimate and emotional than filmed video. This has helped us to approach subjects such as consumers struggling with debt for Barclays, and Co-op Funeralcares Cremation Without Ceremony service. In both of these cases, using animation has ensured that the tone is kept informative and the focus is centred around the message.

Animations improve UX

Using video on a landing page can increase conversions by 80% or more (Forbes). 

Marketing animations are a great way to improve user experience on your website and drive sales through your online business. Customers today expect a simple online experience where relevant information is immediately accessible. Use marketing animations to provide your customers with the information they need and guide them through your online sales process.

The digital nature of animations means they are well suited for use on your company website. A successful animation will create interest in the discussion topic by using fun visuals to embed the voiceover. This type of visual communication feels more educational and less like a sales pitch than if you were to use a staff explainer. Ultimately, marketing animations encourage engagement, communicate key information and improve the online customer experience.

Boost engagement by using animations for social media

Social media animations are a great way of increasing engagement with your brand, product or services. Social media posts containing video content generate 1200% more shares than link and image-based posts combined.

Social media marketing content needs to be short, sweet and eye-catching. Animations are visually engaging and concise. This increases your chances of freezing someone’s finger mid-scroll. You can also design animations that convey brand information without the need for sound. Considering that roughly 85% of videos on Facebook are watched on mute, this provides a great opportunity to increase the reach of your brand messages.

Other options for social media that are increasing in popularity are custom gifs and animated logos. These short moving images will auto-play and loop, helping your brand stand out on a social media feed.

This is a custom giff created by vox pops international. It is a pinata being hit by a baseball bat and swinging from a string. It is a social media animation giff.

Personalised animations for targeted marketing campaigns

In 2018, marketing efforts across the board are becoming more automated and personalised. Email campaigns are segmented, online ads are targetted and content is more tailored than ever. Personalised video content is now common in online TV advertising, but a brand new cost-effective service from VPI has made it possible to use personalised video content for email marketing.

Create multiple versions of one core animation, all tailored to your individual subscribers. Personalised Animation is an innovative new solution that allows you to generate tailored video content by syncing data in a spreadsheet with a template animation.

Individual features range from using your customers’ name, company, address etc. to creating detailed characters that match certain typographies or customer segments. By using the power of automation to produce multiple videos at once, this service is extremely cost-effective.

Creating your own marketing animations

Animation creator websites which allow you to make your own basic animations are now common online. These websites are a good example of the demand for corporate animations. If kept simple, they can be a viable alternative to PowerPoint and other common presentation tools.

That said, creating your own animation is almost guaranteed to take longer than you expect. By the time you’ve written a storyboard, recorded your voiceover, created a first draft, realised you sound awful on tape, paid for a professional voiceover, matched the animation to the new audio timings, cut it down because it’s too long, adjusted the voiceover again, re-jigged the timings and finally created your animation – you may well have invested more time and money than if you’d have paid for a high quality, professional animation.

Our advice would be, if you have an idea then go with it. Professional marketing animations offer measurable value by improving user experience, engaging social media users, embedding brand messages, increasing customer closeness, personalising email marketing, boosting promotional reach and more. Talk to an expert if you want to use animation in marketing. Collaborate with a professional to storyboard an idea and produce a marketing animation that your customers get real benefit from.

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"The Vox Pops team were very helpful from start to finish and I'm happy with the end result."

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"The ability to connect with consumers without having to really think about it is a huge benefit to people... It is having a really tangible impact."

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"The end result was great, much better than expected. VPI were extremely supportive and professional."

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"Vox Pops were brilliant at keeping us updated and completely understood the time pressures that we were facing. They understood our vision for the clip and did a brilliant job of making suggestions."

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"Fantastic experience working with the Vox Pops team. Completely painless process and delighted with the final product. Thought they challenged appropriately where required and provoked some good discussions around content. Look forward to working with again very soon."

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"Fantastic work, speedy delivery, flexible approach to a challenging brief. Really excellent work all round from VPI. We were really happy with the outputs with no complaints."

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"Team answered my request quickly and directly understood needs and requirements thus requiring little involvement from me."

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"This was a great project for Innocent and Vox Pops. The film created, really brought to life our consumer and was executed in a way that felt professional, creative and very on brand."

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"Easy to work with and quality of output is high."

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"Great - worked with you before so as expected great output and quick to brief."

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"From start to finish the project went well and the end result is really impressive - it showcases the Go Think Big programme in a clear, concise and engaging video, which we haven't been able to do for quite a while. "

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"The project went really well & was exceptionally quick. The service was very personable and the team really listened to our requirements and designed the project around us. I really have no criticism or constructive feedback because from beginning to end it was very easy to do business with you, you produced an animated video that exceeded my expectations and you were great to work with."

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"The project was seamless and progressed according to plan."

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"Great team so polite friendly and helpful. Great follow up too with edits."

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"The team were all fantastic - very efficient and helpful. We're absolutely thrilled with the end result and look forward to using the video in a variety of ways (on our website, including it in proposals and presentations etc)"

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"Vox Pops were excellent to work with, understood clearly what we wanted and got us to a final product that was very well received. In terms of things to improve, these were pretty minor."

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"Lovely team to work with, very organised and precise. The client loved the end result and we loved it too!! Great work guys!"

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"Excellent quality and very good support."

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"Vox Pops were very helpful, had good insight and provided useful feedback and recommendations. The project was delivered in the timescales agreed which were quite tight! Kept in regular contact and I knew where we were up to at each step of the way."

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"Really pleased with VPI's ability to work with our very tight timeframe, the drafting of a discussion guide which really helped us time-wise and the final outputs!"

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"Excellent service and very helpful especially with editing and helping with expertise to get us to the desired outcome"

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"VPI really understood the brief and what we were trying to achieve with this voxpop. The process was smooth, well run and we're really pleased with the final product."

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"Smooth process, flexible team adapting to our needs. Quick response and good understanding of our objective."

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"The end result was completely on point and lived up to our vision we had for this from the very beginning. The briefing process was simple and we felt the team at Vox Pops agency were completely on the same page from the very start. Great team, great process and amazing result."

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"The project and end result was extremely positive, the team were very flexible and communicative throughout meaning we were all on the same page throughout the entirety of the project. Vox pops proved to go above and beyond for this project which was not straight forward."

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"The project and end result was extremely positive, the team were very flexible and communicative throughout meaning we were all on the same page throughout the entirety of the project. Vox pops proved to go above and beyond for this project which was not straight forward."

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