“Spotify came out as an overall favourite in our interviews. Its widespread popularity can be attributed to its accessibility and personalisation features, making it a top choice for music enthusiasts”

Written By
Alice Sunday
Senior Video Producer

This year, the music scene has witnessed some legendary moments, from Elton John’s triumphant comeback at Glastonbury to sold-out tours by icons like Taylor Swift, Beyoncé, and Harry Styles. We took to the streets to discover where the public channels their musical moments, exploring where they listen to music and the one song they never skip.

Spotify came out as an overall favourite in our interviews. Its widespread popularity can be attributed to its accessibility and personalisation features, making it a top choice for music enthusiasts. The algorithm used introduces users to new music and fresh additions to their playlist making Spotify the champion for using customer data in an insightful way.

These benefits are pulling the public in, as in one interview, one member of the public said that they had been an Apple Music listener and made the jump to Spotify in pursuit of these benefits.

Moreover, Spotify’s family account sharing option is a significant cost-cutting advantage, particularly in the face of the cost of living crisis. The availability of free or discounted music should not be underestimated, as demonstrated by a respondent who highlighted SoundCloud as platform for this reason. It has an extensive music library and is cost-free.

In the midst of the streaming wars, traditional radio remains a popular avenue for music consumption. People continue to tune in to their favorite stations, forging connections with familiar voices and beloved presenters. These “friendly voices” as one interviewee said, becomes an integral part of listeners’ lives.

What’s One Song You Don’t Skip?

When asked about the one song they never skip, interviewees shared their diverse preferences. Some opt for songs that elevate their mood, like “As It Was” by Harry Styles, which one member of the public highlighted. Others showcase unwavering loyalty to specific artists, such as Beyoncé or Ed Sheeran. For some, music intertwines with their passions, as exemplified by a participant who listens to John Denver’s “Take Me Home,” a song that reminds him of his football club, Manchester United.

In conclusion, In a world of evolving musical landscapes, it’s clear that people have diverse tastes and unique ways of consuming music. Whether through the personalized allure of Spotify, the timeless charm of radio, or the sentimental attachments to cherished songs, we all have a connection to music.

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