Vox Pops International Announces Partnership with The Archive of Market and Social Research (AMSR).

Vox Pops International has announced their partnership with Archive of Market and Social Research (AMSR). This collaboration marks the first time video content will be included in the AMSR’s searchable archive of UK market and social research, spanning the past 70+ years.

Click here to search and view over 200 videos containing over 35 years of archival consumer research video footage, including a rich collection of vox pops on-the-street interviews that capture raw public opinion. The selected footage, non-client-specific research conducted independently by us covers themes such as technology, politics, media, culture, and everyday life, offering a unique perspective on the evolution of public sentiment in the UK.