5 Reasons Why Video Diaries Work
Video diaries for insight purposes allow businesses to visualise the lives and motivations of the consumer. Capturing new unique insights.
Beyond simply bringing customer research to life, it marks a human interest in the visual framing of a personal perspective. The impact of video research on emerging customer segments is clear.
“The difference between half-baked and game-changing insight is the quality of recruitment and the successful management of the project.”
Katie Barney
Senior Producer
1. The POWER of authenticity
Based on the key objectives for the research, our editorial team designs a topic guide to get under the skin of the consumer. Through these authentic ‘no filter’ video diaries, a truer sense of authenticity and connection with the consumer is possible.
2. Customer led stories
The production model provides a flexible capture opportunity that can span days, weeks, or even months for a more in-depth research study. Insight professionals can get to know the consumer, and what makes them tick.
3. Budget friendly
The powerful mode of content negates the need to send a camera crew to film, it is entirely in the hands of your consumer. With some careful guidance from our editorial team, we can ensure high-quality ‘raw’ footage to edit into the final video.
4. Uniquely ‘real-life’ insight
Whether it’s family households or individuals living alone, locally or internationally, the recruitment criteria will reflect the diversity of your customer base.
5. A new source of engagement
Your customers are our heroes, and user-generated content is both a social currency and a brilliant source of stories for use and engagement inside the business.
“You need an enormous thanks from me. You have produced far more than I expected – the videos have been absolutely brilliant, wonderful respondents and really well managed. The report is a magnificent finale, and I need to ensure that it has the maximum possible impact. The report has so much in it so we’ll be using it for a while.”
Global Senior Insight Manager
Food Retail Business
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