Video Data: New Big Data

How do we make use of all this video data?

Over the last 3 years, the proliferation of video data in market research has been nothing short of remarkable. From consumers’ self-recorded footage to sophisticated techniques like eye tracking, focus group filming and data visualisation animation, the arsenal of video-based research tools has expanded rapidly. This surge in video data collection has not only enriched the depth of insights but has also posed significant challenges for market research professionals in managing, analysing, editing, and utilising this wealth of information effectively.

As we look ahead, the volume of video data is poised to escalate further, presenting both opportunities and obstacles for researchers. While the abundance of data promises richer insights into consumer behavior and preferences, it also necessitates innovative strategies for handling and extracting meaningful conclusions from this vast trove of information.

To address these challenges head-on, our animation serves as a comprehensive guide, encapsulating the myriad obstacles faced by market research professionals in navigating the realm of video data. From the complexities of data management to the nuances of analysis and interpretation, we illuminate the multifaceted nature of the video research landscape.

Moreover, our animation goes beyond merely outlining the challenges; it offers insights into potential solutions and strategies for harnessing the power of video data effectively. Whether it’s leveraging advanced analytics tools, embracing automation to streamline workflows, or employing data visualisation techniques to communicate findings succinctly, we explore a range of options to empower market researchers in their quest for actionable insights.

By providing a succinct overview of the challenges and opportunities inherent in video-based research, our animation equips market research professionals with the knowledge and tools needed to navigate this dynamic landscape with confidence. As the volume of video data continues to burgeon, it is imperative for researchers to stay abreast of emerging trends and technologies, harnessing the full potential of video data to drive informed decision-making and unlock new avenues of growth and innovation.

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