In-depth interviews are our professionally filmed interviews with pre-recruited respondents in their home or workplace. They offer the ability to observe behaviour in context. In-depth videos are popularly used for segmentation studies, helping brands dip deeper into specific audiences. They help our clients gain real rich insight into an individual or group of people.

These interviews usually film 1 to upwards of 30 participants. Each interview lasts around 1 hour, depending on the number of questions, with our interviewers using probes to gain further insight. In addition to the interview content, b-roll is captured, to bring colour and context to the respondent and topic being discussed, all helping to add to the visual element of the piece and create a somewhat ‘docu-style’ video.

Good production reflects good branding. Using high production equipment when filming your customers brings credibility to the video. Whether it’s for internal research, or for marketing, filming in this way provides rich insight-led stories.

We film people in their own environments. This brings a natural, authentic feel to the content and builds trust with viewers. When a stakeholder sees a real person talking from their kitchen table, it lands differently than reading quotes on a slide. Production quality should always be a priority as it’s what elevates the brand.

See our high-production, docu-style example with Happy Egg Co. below. It was award-winning!

At our event, Making an Impact in 2025: Video and Storytelling, we spoke through how to effectively story-tell for brands. Our guest speaker, Chris Hewitt, centred his talk around brands finding their north star. Teams within a brand can do this too, in finding how they contribute and make an impact within their company.

For insight teams, finding their north star within their customer is what can drive real impact. High production video can do this. Similarly for marketing teams, their north star might also be rooted in their customer, in which their content centres around.

In the same event, our Creative Director, Pete Norris, spoke about the rise of AI in these two spaces. When thinking about what stakeholders truly engage with, and what content really cuts through the noise, comes from what is authentic. Using in-depth and video production can provide this.