How Do You Shop Sustainably?

The concept of sustainability has become increasingly significant in our modern world, and the fashion industry is no exception. To gain insights into people’s evolving views on clothing purchases and their perceptions of sustainable brands, we asked a diverse group of people on our recent Manchester Vox Pops Pool shoot for their thoughts.

Many individuals expressed a preference for online shopping, citing convenience and wider product selection. However, some people still enjoyed the physical experience of browsing in stores, valuing the opportunity to touch and try on items before making a purchase.

In the quest for sustainable fashion, charity shops have become a popular destination. Another prominent trend was the conscious effort to step back from fast fashion and minimise its consumption.

When asked about sustainable brands, a wide array of names surfaced. H&M, Zara, and Primark were mentioned, indicating that even fast fashion companies are striving to keep up with sustainability practices and adapt to changing consumer expectations. On the other end of the spectrum, brands like Stella McCartney, Chloe, Bamford, Tommy Hilfiger, Monkey, and Uniqlo were also recognised for their sustainable initiatives and products.

During our interviews, one individual highlighted the innovative approach of Modern Milkman, a brand that is making waves in the sustainability realm. This forward-thinking company caught their attention due to their commitment to eliminating single-use plastic from their milk bottles. By offering a plastic-free alternative, Modern Milkman is not only delivering fresh milk but also making an impact in reducing plastic waste.

It is clear that sustainability has become a vital topic, with individuals recognising the importance of making conscious choices to minimise their ecological footprint and preserve our planet for future generations.

We conduct vox pops interviews in Manchester every other month, and London the months in between! If you’d like to get some low cost consumer feedback and join our monthly Vox Pops Pool please get in touch.

Written By
Inga Udre
Video Producer

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