We create social media videos that are optimised for all major digital platforms, ensuring content is tailored to how audiences consume video on each channel.

Vox Pops International produces short-form and long-form social media video content for platforms including TikTok, Instagram Reels, YouTube Shorts, LinkedIn, Facebook and X (formerly Twitter). Each video is edited and formatted specifically for platform requirements, including vertical (9:16), square (1:1) and landscape (16:9) aspect ratios.

Our approach is platform-native, meaning we consider how content performs differently across each channel. For example, TikTok and Instagram Reels focus on fast-paced, vertical storytelling, while LinkedIn content is often more professional and insight-driven, and YouTube Shorts is designed for discovery and reach within the YouTube ecosystem.

We also provide multiple cut-down versions from a single shoot, allowing businesses to distribute consistent messaging across multiple platforms while optimising performance for each audience type.