Training video production services
We create training videos and training animations that engage and resonate with your audience, to inspire, teach, and spark change. Take a look at the examples and case studies below to see how training videos can be used to embed corporate, brand and company messages.
We are very experienced at interviewing colleagues and stakeholders, be it at head office or in call centres, as well as real customers and clients. We commonly use interviews to create corporate training videos that are used for inductions, training and general communication. Our interviewing expertise differentiates us in the world of training videos. We come from a market research background and are experienced in probing and interviewing in a natural and authentic way, in order to get the best out of people.
We also have an expert and industry recognised in-house animation studio that create explainer animations and other styles of training animations. Training animations are perfect for when you need to simplify complex messages, processes or data by using visual aids to compliment a voiceover.
Different styles of training video
This style of training video puts your CEO, management, colleagues or stakeholders in the hot seat. Visualising the decision maker or those impacted by decisions brings to life the importance of business processes and messages. Whether you need to deliver a message from the top-down, or show how decisions impact feet-on-the-ground, VPI are experts in interviewing business personnel to create corporate training videos.
This approach is perfect if you need to explain a product, service or process visually but don’t have the capacity to run training sessions with everyone involved. Video provides you with a resource to give demonstrations and show your audience how something works in-action. Perfect for new business software, merchandising, processes or other person-led activities. See an example for Cvent below.
This style of training video involves filming set-up scenarios with actors to run through different scenarios and how to handle them appropriately. The most common application is to show different customer interactions and how to handle these appropriately, including face to face and call centre based scenarios. These training videos are also commonly used in training workshops to spark discussion and increase engagement with best practice. Unfortunately, these videos are often too sensitive to share publicly.
Whilst not a style of training video, this service makes all of the training videos you have produced accessible to all of your staff around the world at a click of a button. Categorise your content according to key themes or learning objectives, make video content and transcripts searchable and shareable. These platforms can contain written content, audio files, PDFs, presentations and any other digital resource, making them a perfect e-learning platform.
Using animation is a great way to communicate complex or data-heavy information in a visually engaging and concise format. Training animations use charts, infographics and other visual aids to ensure your message is simple to understand. Whether used in workshops, presentations, inductions or e-learning, this is a great way to grab your colleagues attention and engage them in learning & development.
Stock montage videos are a cost-effective way to bring life to your training programme, visualising key information by using stock video footage and images. Focussing on the voiceover, stock media is compiled to complement your message. Because no filming is required to create these training videos, they are very quick to turn around. These videos are a great tool to compliment powerpoint presentations to inject some fun and creativity into your presentation or workshop.
Below is a client testimonial from two of our clients at John Lewis Finance surrounding the impact of using training videos. They produced training videos that included interviews with customer experience managers, third-party advisors and directors to communicate key messages in their brand training sessions.
Southern Housing Group created this colleague pledge film to support the launch of a new company strategy. The objective was to inspire colleagues to live and breathe the new company values. To make them feel included in the overall strategy and understand how they personally make an impact. We spent two days interviewing 100 colleagues across the country and many different departments to demonstrate company-wide involvement in the project.
Costa was planning the launch of a new platform, Costa Way. In preperation for the launch of this platform, we created a number of training videos, including the one below, covering key areas for training such as best practice for hot and cold drinks, table touching, store managing, electronic probes, surface preparation, upselling and the customer journey. We also created an explainer animation for the launch of the new platform to bring Costa Way to life in an engaging way, explaining what this business change was all about and why it was happening.
See the feedback from M&S Food’s Learning & Development Manager following a number of training videos we created for the team. These videos all had a different look and feel to meet with different objectives; from enthusing new starters to selling Learning & Development workshops to the wider business. The videos have had a tangible impact, increasing workshop subscriptions to the point where they are oversubscribed, as well as having a notable impact on peoples’ enthusiasm in the workshop.
This case study is a combination of objectives across both consumer insight, comms and training – but it is a great example of how video portals can be used to share knowledge internationally without having to travel around the world. Working with Lucy Wood, CMI Unilever, we produced more than 350 videos from over 30 markets around the globe. These videos were all made accessible through ‘People View’, Unilever’s one-stop-shop video portal that allowed staff to get intimately closer with their international customers.
What our clients say
"The Vox Pops team were very helpful from start to finish and I'm happy with the end result."
"The ability to connect with consumers without having to really think about it is a huge benefit to people... It is having a really tangible impact."
"The end result was great, much better than expected. VPI were extremely supportive and professional."
"Vox Pops were brilliant at keeping us updated and completely understood the time pressures that we were facing. They understood our vision for the clip and did a brilliant job of making suggestions."
"Fantastic experience working with the Vox Pops team. Completely painless process and delighted with the final product. Thought they challenged appropriately where required and provoked some good discussions around content. Look forward to working with again very soon."
"Fantastic work, speedy delivery, flexible approach to a challenging brief. Really excellent work all round from VPI. We were really happy with the outputs with no complaints."
"Team answered my request quickly and directly understood needs and requirements thus requiring little involvement from me."
"This was a great project for Innocent and Vox Pops. The film created, really brought to life our consumer and was executed in a way that felt professional, creative and very on brand. The Vox Pops team put up with endless feedback to get the film into the best place for us and we now have plenty of assets which will be used throughout the business."
"Easy to work with and quality of output is high."
"Great - worked with you before so as expected great output and quick to brief."
"From start to finish the project went well and the end result is really impressive - it showcases the Go Think Big programme in a clear, concise and engaging video, which we haven't been able to do for quite a while. "
"The project went really well & was exceptionally quick. The service was very personable and Steve really listened to our requirements and designed the project around us. I really have no criticism or constructive feedback because from beginning to end it was very easy to do business with you, you produced an animated video that exceeded my expectations and you were great to work with."
"The project was seamless and progressed according to plan."
"Great team so polite friendly and helpful. Great follow up too with edits."
"The team were all fantastic - very efficient and helpful. We're absolutely thrilled with the end result and look forward to using the video in a variety of ways (on our website, including it in proposals and presentations etc)"
"Vox Pops were excellent to work with, understood clearly what we wanted and got us to a final product that was very well received. In terms of things to improve, these were pretty minor."
"Lovely team to work with, very organised and precise. The client loved the end result and we loved it too!! Great work guys!"
"Excellent quality and very good support."
"Vox Pops were very helpful, had good insight and provided useful feedback and recommendations. The project was delivered in the timescales agreed which were quite tight! Kept in regular contact and I knew where we were up to at each step of the way."
"Really pleased with VPI's ability to work with our very tight timeframe, the drafting of a discussion guide which really helped us time-wise and the final outputs!"
"Excellent service and very helpful especially with editing and helping with expertise to get us to the desired outcome"
"VPI really understood the brief and what we were trying to achieve with this voxpop. The process was smooth, well run and we're really pleased with the final product."
"Smooth process, flexible team adapting to our needs. Quick response and good understanding of our objective."
"The end result was completely on point and lived up to our vision we had for this from the very beginning. The briefing process was simple and we felt the team at Vox Pops agency were completely on the same page from the very start. Great team, great process and amazing result."
"The project and end result was extremely positive, the team were very flexible and communicative throughout meaning we were all on the same page throughout the entirety of the project. Vox pops proved to go above and beyond for this project which was not straight forward."
"Very good even in stretch timing - very good discussions with the team throughout the process."