The Challenge
The Kennel Club, the UK’s largest organisation devoted to dog health, welfare, and training, wanted to increase email signups and raise awareness during the Christmas season. They needed a heartwarming video campaign that would resonate with their audience and drive engagement.
The Approach
To bring their vision to life, we collaborated closely with The Kennel Club from the initial concept phase of the video campaign. Using detailed storytelling, we mapped out a cohesive narrative featuring Santa and special guest, Conquer – the dog! We thought of different scenarios that would be captivating for the audience, such as Conquer bringing slippers to Santa, to retrieving Santa’s forgotten hat. We wanted to ensure that the video campaign would meet their objectives in an engaging way.
On the shoot day, we utilised a two-camera setup to capture every detail. One camera focused on the main action, while the second provided dynamic angles for added depth. Our team assisted with setting up the scene, ensuring it radiated festive charm and aligned perfectly to be an impactful video campaign.
To maximise reach, we produced both 16:9 and 9:16 versions of the video. The horizontal format was tailored for The Kennel Club’s website landing page, while the vertical version was optimised for social media, such as Instagram.
The Impact
The final video campaign captured the festive spirit and the endearing bond between Santa and Conquer, resonating deeply with The Kennel Club’s audience. The campaign’s success was evident, as it not only met but exceeded the target for email signups within the first week.
The Kennel Club’s social media channels saw a significant boost in engagement, with audiences responding positively to the cheerful and relatable content. By effectively combining storytelling, strategic planning, and creative execution, we helped The Kennel Club connect with their community and achieve their campaign goals.
Client Testimonial
“Our project came out better than we had hoped, and team had full professionalism the entire time. Their communication was consistent and they definitely went above and beyond for us. They were very accommodating when required and the standard of work was incredible. We will definitely consider Vox Pops International again for our future projects.”
– Katie Hamilton, The Kennel Club
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