The Challenge
The Royal Horticultural Society (RHS) wanted interesting and engaging social content for their social channels to promote their Garden Centres and Summer ranges.
They asked for four social videos to be used across their Instagram. The videos needed to align with their brand image, but also feel organic. As if they were filmed by a visitor and not the RHS team. It was the perfect opportunity to utilise our Point-of-view (or POV) video device to create this for RHS.
The Approach
While we knew that RHS wanted 4 social videos to showcase their Garden Centres, they didn’t have any visual ideas on how this could be created; so that’s where we came in!
As our first step, we built a creative deck with several different video content ideas that could effectively showcase the fantastic RHS Garden Centres. After a creative session, RHS selected the four POV videos: ‘Come Shopping with Me’, ‘What’s in my Bag’, ‘Plant Showcase’ and ‘How Many Plants in a Trolley’.
Now with the ideas locked down, our production team crafted detailed shot guides for each of the video ideas. This process involves meticulously building out each video, shot by shot, with accompanying images. It ultimately gave RHS a clear picture of the final output and how it would be filmed on shoot day.
Using our POV technology, and detailed shot guides, the team then went on to film the 4 POV videos across two days at RHS Wisley.
The Impact
The 4 final edits are organic, lighthearted and fun. We were effectively able to capture the ranges that RHS Garden centres have to offer, with excellent interactions across socials. The videos combined generated over 1,000 likes on RHS Wisley’s Instagram, helping to generate plenty of engagement on their social media platforms.
Client Testimonial
“From start to end the team have been great to work with and we’re really happy with these as the final product! They have performed really well on social media.”
– Grace Marr, Retail Marketing Manager at the Royal Horticultural Society
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