The Challenge
VML MAP approached Vox Pops International to create a compelling pitch film ahead of the 2028 Los Angeles Olympics. The objective was to capture authentic public opinion from around the world and demonstrate how different audiences experience one of the world’s biggest sporting events.
The client needed an international vox pops project that could showcase genuine reactions from multiple markets, helping stakeholders understand global consumer behaviour and informing their marketing strategy.
*As this video was produced for a major pitch, unfortunately we cannot share the final video*
The Approach
We worked closely with VML MAP to deliver a global vox pops production that captured authentic public opinion around the Olympic Games. Our focus was on creating fast, flexible international street interviews that could be used to support a compelling pitch video.
Using our established international production network, we coordinated vox pops filming across Paris, Los Angeles, and Mumbai, ensuring consistency in quality while capturing genuine, unscripted responses from a wide range of audiences. Alongside filming, we managed participant recruitment where required, drawing on both our own research panel and trusted local partners.
This approach allowed us to efficiently gather real-world insights at scale, combining qualitative video research with high-quality production. The result was a cohesive set of international vox pops that reflected diverse perspectives while maintaining a consistent editorial style suitable for a high-end pitch presentation.
Client Testimonial
“When we worked with Vox Pops International for this RFP, they helped us to quickly turn around some thoughts into a finished video within a few days – no easy feat considering the global scope we had. The video was engaging and provided us with amazing pitch theatre and insights to wow our stakeholders.”
– Matt Davis, Research Analyst at VML MAP
The Result
The final video became a key asset in VML MAP’s pitch, bringing global consumer perspectives into the boardroom through authentic, unscripted interviews. Rather than relying solely on statistics or presentation slides, the film used real voices to demonstrate audience behaviours and create an emotional connection with viewers.
The project also showcased Vox Pops International’s ability to deliver high-quality international vox pops at speed, making it easier for global brands and agencies to gather insight and produce impactful video content across multiple countries.
Why Choose Vox Pops International for Global Vox Pops?
Whether you need street interviews in New York, consumer research across Europe, or a multi-market video project spanning five or more countries, we manage every aspect of the production process. Our services include participant recruitment, filming, translation, local crew management, editing, and delivery.
From market research and pitch videos to brand campaigns and customer insight studies, our international vox pops service helps organisations capture authentic opinions and tell powerful stories through real people and real voices.
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