Creating content that encourages action
In response to the pressing need for prioritising mental health in the workplace, Mind CEO, Paul Farmer, and Lord Dennis Stevenson embarked on a critical endeavor commissioned by the Prime Minister to draft the seminal report, Thriving at Work. Mind approached us to create a mental health marketing animation to support the launch of this report and increase the reach of their key messages.
Their objective was to encourage employers to focus on mental health and wellbeing in the workplace and take steps to implement best practice. This not only assesses the current state of mental health in work environments but also offers vital recommendations for employers to foster healthier, more supportive workplaces.
Project Overview
The video communicates a step-by-step process that outlines how employers can review their own mental health & wellbeing policies and gain support to improve these if necessary.
The overall objective for the animation was to communicate this information in a way that would encourage employers to contact Mind, by giving key information surrounding the review and continuing development process offered by Mind.
It was important that the video captured the tone of voice and level of sensitivity required to tackle this challenging topic appropriately. We worked closely with Mind to ensure the script and illustrations were positive and supportive.
The video has been shared on Mind’s website, social media accounts and used in proposals and presentations. It has received significant interest on LinkedIn including over 12.5k views.
To conclude, our collaborative effort with Mind stands as a testament to the power of strategic communication in effecting positive change. By leveraging the medium of animation, we not only succeeded in elevating awareness surrounding mental health in the workplace but also catalyzed concrete action, driving organisations towards a more inclusive and supportive work culture.
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