The Challenge
To commemorate their 10th anniversary, Internet Matters – a prominent organisation dedicated to helping families and teachers manage online safety – sought to create a video that would capture the significance of their work over the past decade. The video was intended to be the centrepiece of their anniversary event, celebrating their journey with stakeholder interviews.
The Approach
We understood the importance of using video to celebrate this milestone. Collaborating closely with Internet Matters, we crafted a video that would not only reflect their achievements, but also resonate emotionally with their audience. To bring this vision to life, we conducted interviews across various locations, using a two-camera setup to capture both intimate close-ups and dynamic wide shots.
The interviews featured a diverse group of participants, including teachers, parents, and founding members (TalkTalk, VMO2, BT Group). All people who have been positively impacted by the organisation.
Given the busy schedules of some stakeholders, they filmed themselves in their offices, which added an authentic touch to the video. This approach allowed us to weave together a narrative that showcased the organisation’s wide-reaching influence, and the personal stories that underscored their mission.
The Impact
The final video had played at Internet Matter’s 10th anniversary event and it was a resounding success! It served as a great visual medium in showing the impact of the organisation.
Client Testimonial
“The team were absolutely great and very accommodating with changes on a project that had a lot of moving parts. Most importantly, we were super happy with the final product. Thanks, guys!”
– Charlie Joy, Senior Marketing Executive
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