The Challenge
Cvent approached us to create a series of engaging videos to use across their social platforms in order to help explain their tools and highlight capabilities. They required one long-form video and two shorter pieces tailored for YouTube Shorts.
The Approach
For this set of videos, Cvent shared some pre-existing content with us in which they wanted to draw inspiration. They also chose a presenter-style ‘piece to camera’ in order to suit their current branding and video style. We believed that a professional studio setting was essential to achieving the high-quality and polished look that Cvent desired.
Filming in a studio allowed us to utilise a greenscreen, autocue, and control lighting, ensuring a consistent and professional result. The greenscreen provided the flexibility to incorporate dynamic backdrops and graphics during post-production, while the autocue allowed the presenter, Michael, to deliver his lines smoothly and confidently, resulting in a natural and engaging on-screen presence.
Once filming was complete, our video and animation team were able to bring the video to life with a mix of Cvent provided brand assets and VPI additions such as crisp graphics, video overlays and visual designs that effectively brought the script to life.
The Impact
The final videos have been shared on Cvent’s YouTube channel, with all 3 videos having a sharp, professional and engaging feel.
Client Testimonial
“Thanks very much for all your effort on this, it has been a pleasure working with the team! I hope we get a chance to work together again.”
– Victoria Akinsowon, Content Marketing Lead at Cvent
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