The Challenge
Cvent CONNECT 2025 was bigger and better than ever with it returning to the InterContinental London – at The O2.
We were tasked with capturing a multitude of content across the 3 day event – CONNECT TV, social media, testimonials & all round events highlight coverage. This led to a busy few days for the field team.
Aside from capturing the footage, we were also editing on site so that the videos could be used by the Cvent team on the same day to share via their app and social media.
The Approach
We had a team of 16 – a mix of editors, camera operators, and producers. While the editors worked tirelessly tucked away in their (dark by choice!) studio, the producers and camera crew were out running around capturing footage to bring their stories to life.
We split into three main groups: one focused on socials and highlights, one dedicated to CONNECT TV, and another working solely on testimonials.
- The socials and highlights team spent three busy days darting around the event, gathering fun, energetic content – from vox pops interviews to iconic moments like Alison Hammond dancing in sunglasses for some funny social videos. We did thousands of steps but had so much fun!
- Meanwhile, the CONNECT TV team ran a two-camera setup for podcast-style interviews with Dermot O’Leary and a range of Cvent guests, capturing thoughtful conversations and funny conversations to be shared throughout the event and afterwards.
- Our amazing Andy was capturing testimonial interviews over two days – these were with Cvent customers and will be used to promote how Cvent tech can be used by hospitality and event professionals.
Our editors are the real stars – they bring everything together. We had a team working on the sessions edits, a team working on CONNECT TV, a social editor and Pete working on highlights. They were brought tons of footage throughout the day and edited videos to be shared throughout the event.
The Impact
Across three days, we delivered a huge suite of videos and social content that kept attendees, virtual audiences, and Cvent’s global community engaged – all edited on-site in real time by our post-production team to meet same-day deadlines.
The testimonial films and CONNECT TV episodes will continue to be used year-round to highlight Cvent’s platform, extending the value of the content well beyond the three-day event.
We love working with the Cvent team and can’t wait to come back next year!
Client Testimonial
“I also wanted to say what a pleasure it was working with you guys onsite again – you become extensions of the Cvent team and always capture amazing content! Especially at the Awards where I need to be in a million places at once, so great to have your expertise and enthusiasm.”
– Customer Marketing Lead at Cvent
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