Filming Testimonial Content to Showcase Cvent’s Partnership with Accor

The Challenge

Cvent is a market leading meetings, events and hospitality technology provider with nearly 4,000 employees and more than 23,000 customers worldwide. During the COVID 19 pandemic, they continued to support clients with tools and guidance to keep their businesses running.

One of those clients was Accor, a leading global hospitality group and long standing Cvent partner. Cvent wanted to create new testimonial content to showcase how Accor had used their solutions – particularly CRM integration and Leisure RFP – to drive successful business outcomes.

The brief was to film a high quality case study on location in Paris, at a time when international travel and in person production carried significant health, safety and logistical challenges.

Safety was the first priority. We began by sharing our COVID 19 on location policy with Cvent and Accor, outlining measures such as: minimal essential crew, masks worn at all times, social distancing on set and COVID tests for all crew one day before the shoot. This provided a clear framework everyone could align to.

Next, we worked with Accor to confirm a suitable filming space that could comfortably accommodate our two person crew, equipment and the two interviewees while maintaining distancing. Rather than conducting an in person recce, we reviewed detailed photos and room information in advance and agreed on a large, well ventilated meeting room in central Paris.

Due to UK border restrictions, we could not travel and film as usual, so we partnered with our regular international production contacts in France. This ensured consistent quality and a smooth workflow despite the constraints. Although the interviews were conducted in English, we also brought in a trusted French native interviewer to help the Accor spokespeople feel relaxed and supported on the day.

The Impact

The shoot resulted in two engaging testimonial videos, each focused on a different aspect of the partnership: Cvent’s CRM integration and their Leisure RFP solution. The videos now feature as standalone case studies on Cvent’s website and have been repurposed across multiple marketing channels, including email campaigns and social media.

The content clearly demonstrates the value of Cvent’s technology through Accor’s experience, while the production itself showed that with the right planning and safeguards, it was still possible to deliver high quality on location filming during the pandemic. Our COVID appropriate approach kept everyone safe and allowed Cvent to continue telling powerful customer stories at a critical time for the hospitality sector.