The Challenge
BlackBook Motorsport, a leading business community for the international motor racing industry, sought to capture the essence of its high-profile event and elevate its promotion within the motorsport community. With industry giants like Formula 1, McLaren, and ELEMIS in attendance, the goal was to showcase the BlackBook Motorsport Forum’s value and drive broader engagement through event video production and authentic video content.
The Approach
With the event fast approaching, and the project confirmed less than a week before the event, we sprang into action to ensure everything was in place for a quick, efficient turnaround.
On the initial kick-off call, we walked through how we approach event filming with the BlackBook team, to ensure we would capture key moments and use vox pops interviews to highlight the event’s impact. Our focus was on delivering engaging content that showcased the Forum’s unique insights while meeting their marketing objectives.
The first day of filming was at the sponsors’ dinner event. With one producer and one videographer, we filmed the dinner, ensuring all key moments were captured.
On the second day, we filmed the Forum itself, including presentations and discussions on cutting-edge trends such as technical innovation, sustainability, and commercial success. Additionally, we conducted vox pops interviews with attendees and speakers, capturing their thoughts on the event and key takeaways.
As BlackBook Motorsport Forum emphasises innovation and branding in the motorsport space, we targeted relevant stakeholders to highlight the Forum’s influence on these areas.
The Impact
Despite the short timeline, we produced a 1-minute highlight video to showcase the event’s impact, providing BlackBook Motorsport Forum with a valuable marketing asset. The video was shared across the website, reinforcing its importance within the motorsport industry and to support promotion for the falling year.
Through event video production and vox pops interviews, we helped BlackBook Motorsport Forum achieve its marketing and promotional goals, expanding its visibility and strengthening its position as a key player in the motorsport industry.
Client Testimonial
“The team at Vox Pops International were super proactive, friendly and professional. They delivered a high-quality highlights reel that reflected the essence of our event, all within a tight deadline. I’d highly recommend them for any event coverage.”
– Alice Evans, Marketing Executive at BlackBook
Need help with a project?
Our team are here to help – get in touch for a free consultation or quote.
